Similarities and Differences Betweeen Evidence Based...

Within the field of education there is a range of methods and practices which have been implemented by professionals, in order to improve the provision for learners. Some of the methods adopted may be due to government legislation. An example of this is the National Curriculum. It was introduced to establish a consistent approach to the teaching of all children, in maintained schools. It gives guidance on what should be taught for particular age groups and a set of level descriptors are also included to assess children by. Other practices are developed, within a school context, to address particular areas in need of improvement. Evidence Based Practice (EBP) and Reflective Practice are two methods, used by teachers, to enhance the teaching†¦show more content†¦Another familiar feature of both reflective and evidence based practice is that both practices share a common aim. They both strive for change and improvement (Atkin 1993 cited in Leitch Day 2000). Evidence is often g athered to support or justify particular practice. We look at trends in results to identify a particular weakness or strength. The optional statutory assessment grids are a great source of evidence for teachers, at the end of a year. They provide a breakdown of the types of questions that the children answered and show the percentage they got correct. In my school we analyse this data to show where there are gaps in the children’s understanding. We then use this evidence to inform our teaching practice the following year, by targeting these particular areas in need of development. By looking at this example you can see how both evidence based and reflective practice are used. As practitioners we need to reflect upon this evidence to help it inform out teaching. Without doing this, these gaps may go unidentified and there would be no improvement in that particular area of the child’s understanding. This example shows the reflection-on-action process. Although it is possible to say that both practices share a common aim it could be argued that the difference between the two is the way in which they are used (McMahon 1999). Often when practitioners reflect on their practice, it is then that they recognise a problem or dilemma. They do this by

The Creativity Of Bicultural Bilingual People - 2058 Words

There are several definitions of biculturalism, some people automatically thinks that people who practice biculturalism are also bilingual. Which is very true to some extent but biculturalism and bilingualism are two different things. According to dictionary the word biculturalism is defined as â€Å"the presence of two different cultures in the same country and region†( dictionary), where as the word bilingualism is defind as â€Å"the ability to speak two languages fluently , the habitual use of two languages† (dictionary). This paper consists three different aspects of biculural bilingual people. Such as describing biculturalism through identity and explaining how language of biculturals triggers frame switching. The main focus of the paper is to describe biculturalism among deaf people, by explaing the attitudes of deaf people to the hearing world and deaf world. Lastly this paper will explains the creativity of bicultural bilingual people. Since bicultural bilinguals have many different descriptions it gets harder to describe the personality types of bicultural people. There is an article by Grosjean which does a really good job describing people who practice biculturalism and bilingualism. In this article, Grosjean gives a definition of culture in terms of biculturalism. According to Grosjean the definition of culture is â€Å"Culture reflects all the facets of life of a group of people: their social rules, their behaviors, their beliefs, their values, their customs, andShow MoreRelatedEssay about David Katan’s Translating Cultures1038 Words   |  5 Pagesfor translations is massive, from both a social and political outlook. According to David Katan’s Translating Cultures, â€Å"The translator is a bilingual mediating agent between monolingual communication participants in two different language communities† (16). Therefore, for a translation to succeed translators have to be not only bilingual , but also bicultural. A translator is furthermore put in an exclusive but at the same time, difficult position because it is his responsibility to clarify certainRead MoreAn Early Childhood Educator Can Reconstruct The Life Of A Child1708 Words   |  7 Pageschild’s learning ability: social, physical, intellectual, language, and creativity (Wynne 14-21). Early childhood requires some form of knowledge, whether it’s a high school diploma or bachelors. Some states expect a teacher to have a license, certification, registration, and/or a degree. Along with obtaining an academic history a teacher needs skills when engaging with children. Some skills involved are communication, creativity, social, organization, and perseverance (Bureau of Labor Statistics 1)Read MoreIn This Time Of Rapid Change And Increasing Attention To1824 Words   |  8 Pagesthe educated man is the central resource of society. The supply of such men and women available to each nation is the real me asure of its economic, political and military potential. We are now undergoing the educational revolution because educated people are the capital of industrial society. Every chemist, every doctor, every engineer creates opportunity and need for more men who can apply knowledge and concepts( Hass, 1961). There are various roles played by persons and groups involved in curriculumRead MoreHow Becoming An Early Childhood Educator Can Reconstruct The Life Of A Child Essay1824 Words   |  8 Pageschild’s learning ability: social, physical, intellectual, language, and creativity (Wynne 14-21). Early childhood requires some form of knowledge, whether it is a high school diploma or bachelors. Some states expect a teacher to hold a license, certification, registration, and/or a degree. Along with obtaining an academic education a teacher needs skills when engaging with children. Some skills involved are communication, creativity, social, organization, and perseverance (Bureau of Labor StatisticsRead MoreChildhood Development And Head Start2402 Words   |  10 Pages The interaction between the child and the teacher should be positive and reciprocal. Teachers (Landry et al., 2013) should be welcoming and respond with warmth, be sensitive to the child’s needs and take cues fro m the child to expand on their creativity and learning experience especially knowing when to respond, how to guide and when to intervene. Attachments may be formed during this period which depending on the interaction between teachers and children may result in secure or insecure attachmentsRead MoreIntercultural Competence Of International Recruiters37.9088 Words   |  37 Pagesintercultural communication skills, intercultural adaptability, intercultural sensitivity, intercultural maturity, and intercultural competence are skills that universities feel are important to thrive in a diverse society where effective interactions with people from other cultures is necessary (Deardorff, 2011; Fantini, Arias-Galicia, Guay, 2001; Trede, Bowles Bridges, 2013; Williams, 2005). Consequently, university administrators are seeking â€Å"hard evidence† to validate study abroad learning outcomes

The Fundamentals of Leadership in the Workplace - 1373 Words

The Fundamentals of Leadership in the Workplace For centuries there have been leaders and people have debated what makes a great leader. Leadership goes back to the time of the ancient Greeks. During the 1500’s, there was an Italian statesman Niccolo Machiavelli, who wrote The Prince, which he described methods for leaders to use in acquiring power (Leadership 2003). This all led to the recent activity dating to the early 1900’s and what has been developed and used in today’s society. There are many theories of what a leader should possess and the fact that leaders throughout history have been men who were looked up to as leaders and well respected. This paper discusses the history of leadership, diversity between men and women in†¦show more content†¦You make the decision. In reality most leaders are male, generally speaking. But, there are some important statistics when it comes to men and women in the workplace as leaders. Here are some statistics to take into consideration: Women are slightly more likely than men to say they are very confident in their ability to keep pace (61% vs. 57%); only 56% of women were very interested in continuing with their careers, vs. 69% of the men; fewer than half of the online professional’s surveyed feel that women receive equal pay for equal work in the industry: 55% of men, vs. 29% of women (Woods 2001). The article entitled Leadership as a Boss in the Workplace gives ideas and tips that may come in to use in the workplace. The author Charles Williams makes good points throughout this article. For example, you have to love what you do in order to teach and guide others and you also must believe in your people and your company to be successful (Williams 2007). I believe that this is true in all aspects of leadership. Unless, you know what you are doing, it is hard to give people something they can take with them and apply later. He states that â€Å"if you have those who are not working as a team then it hurts everyone including the company.† It is important to apply leadership in the workplace and with it you can all join together to get the job done together as a team. When you are working withShow MoreRelatedLeadership Professional Standards For Nurses1280 Words   |  6 PagesLeadership Professional Standard Leadership, one of the seven professional standards outlined by the College of Nurses of Ontario (CNO), discusses how nurses are to be leaders in the workplace and with patients. This includes teaching health practices as well as promoting good health. Good leadership is demonstrated through educating future nurses, leading within the workplace, and being part of a nursing groups and organizations. Nurses should be working together to improve the care for all patientsRead MoreEffective Leaders Motivate And Motivate Followers And Achieve Collective Goals1599 Words   |  7 Pagesnature of the workplace and the employment relationship has seen a shifting focus to the importance of establishing trust between leaders and followers, emphasising employee wellbeing and team orientated decision-making. However leaders who exhibit toxic traits have lasting effects, not only upon their followers, but also the organisation. From a psychological perspective, this essay aims to analyse the characteristics of a toxic leader, by investigating the ‘dark side’ of leadership, exploring theRead MoreChallenges Faced By The Leadership Field Essay991 Words   |  4 PagesFUNDAMENTAL III: CHALLENGE YOURSELF Challenging oneself is critical to learning leadership. Leaders have to seek new experiences and test themselves. 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Discover skills are important in the business and help drive innovation forRead More In-Depth Summary of Expectancy Theory Essay1243 Words   |  5 Pagesintroduction of the theory into the workplace was not achieved until quite some time later by Victor Vroom (Bradt, 1996). It is his first utilization of the t heory that enabled others to develop and recognize the potential the theory played in motivating individuals. This essay will address not only the fundamental mechanics behind expectancy theory, but also how it can be correlated with education, performance appraisals, and leadership roles in the workplace. When an individual is confrontedRead MoreMemersion Reflection Analysis1593 Words   |  7 PagesSafeguard the values of democracy, equity, and diversity In today’s contemporary world, we must continue to safeguard our values of democracy, equity, and diversity. Democracy ensures personal freedom, fundamental rights, freedom of self-determination, political equality, and protection against fundamental interests (Dahl, 1998). Although we live in a world of mixed cultures, we must stand tall for what we believe in and continue to fight for freedom of choice, equal rights, fairness, respect, justiceRead MoreThe Features And Behaviours Of A Ethical Person846 Words   |  4 Pagesbeliefs, duty, moral, conduct and code. In any environmental of workplace the belief of doing the better and correct things is an priority feature of leadership. A honest and right person should treat their working partner and surrounding conditions with respect and ethically behaviour will always results a success on a team. 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Many people question what this term means as it is a fundamental skill which is required in the workforce (Avery, 2004). Leadership definitions have be en approached in various ways with many authors relating to the nature of leadership rather than distinctively defining the term itself (Antonakis, Cianciolo, Sternberg, 2004 cited in Northouse, 2014). Many factors contribute to the meaning of leadership; behaviours, influences and theories allRead MoreA Brief Note On Cross Cultural Leadership Skills Essay997 Words   |  4 PagesCross-Cultural Leadership Cross Cultural Leadership involves leaders that have knowledge of not only the leadership skills but are also aware of the cultural differences of different countries. Today’s best leaders realize that diversity sparks innovation, leads to better decision making, and spurs growth. Today, every leader needs to understand the complexity of diversity issues, learn to create an inclusive culture, and to support the development of minorities for higher-level leadership position. The

Music in Our Life Essay Example For Students

Music in Our Life Essay People cannot live without music. They listen to music, dance to music or learn to play musical instruments. There is music everywhere: at home, in a concert hall, in the park, at the seaside, in the forest and even in the street. Music is not a combination of pleasant sounds only. It is an art which reflects life. Music reflects peoples ideas and emotions. In this world of ours, filled with conflicts, regarded, Joys and hopes, music strives to speak to people of what is most important, urgent and poignant. Music in the lives of different people is different: some compose music, others play music, and others only listen to it. A lot of people who cannot play any musical instrument love to listen to music either at home or at a con-cert.. Different people like different kinds of music. You may prefer pop or rock music, country or folk music, lassie music or Jazz, but you certainly cannot think of a day without music. As for me, I prefer music. I have a lot of cassettes (CDC, records). I try to watch all the programmer dealing with it on TV and to go to the concerts as often as possible. My favorite composer (singer, musician) is I think he (she) is very talented. I can (not) play an instrument (the piano, the guitar, the violin). It is a great pleasure to be able to play an instrument and I like it a lot.

Film Review The Lego Movie Essay Example For Students

Film Review The Lego Movie Essay The Lego Movie is a story about becoming who you are, realizing you are unique and exploiting your strengths to become who you are supposed to become. Oddly enough, it happens to be in a utopian dictatorship that this story takes place, yet by the end it all makes sense and you are left feeling good inside because the right stuff happened when it needed to. The â€Å"happy ending† that we are accustomed to in Disney movies is apparent of course, as well as the saving of friends followed by the hero saving everyone. This is and has been almost like a trademark for kids movies since animation became a thing and for good reason what kid wants to watch a guy who they now think is awesome lose everything? No one. I am going to start this a little differently, beginning with our Mulan discussion. It was about gender, and what it meant to be the perfect man, or woman or parts of a story that make a man or a woman perfect. In the Lego movie we join the conformist Emmett a hard working construction worker who lives life by â€Å"The Instructions† which is a code of life to be happy and healthy always set forth by the â€Å"evil† President Business. He is a regular Lego so we will start with him he makes himself different by wearing this big fiery costume that has giant tall legs, flaming cups on the top of his head, and all these strange other world â€Å"relics† as he calls them. This is his way of making himself the perfect villain, someone who is tall powerful and intimidating, also he is a guy. Does this mean girls aren’t able to be evil? â€Å"Adults were treated to a smart drama about toys that exploit their toyness and the other toys don’t realize they aren’t human. (Halberstam 274) Is a good quote by Halberstam for this point because all of these Legos don’t actually know that they are just being manipulated by humans, they think they are real yet it’s a father and sons basement set of Legos. Enough of that back to the intro, we have our good construction worker Emmett who is the opposite of what you would think a hero would be, also male yet not this big tough perfect one, in fact he is mostly your average joe kind of guy, no one notices him really he is just invisible because he is so plain. This is our heroa regular guy who believes in himself rescues everyone and achieves his destiny. Next we have Batman the Lego, he is the perfect man, cool, smart, strong, deep voice, and he starts with the girl but does he end with her? No. He isn’t the hero in this story but it sets you up to see him as the perfect male. Now let’s get on to the one female in the entire movie. Wild Style, is that a DJ? That was a joke. Anyway she is the only girl and on her Lego is an hourglass shape, like the perfect specimen of female which could be misconstrued as sexist, but it probably won’t be because no child notices that, this movie has a lot of great representations of perfect males and females, yet it also has a lot for instances of not so perfect character that support Halberstam to a T, which is crazy now moving on. So Halberstam has made a connection to the CGI film industry which she likes to call â€Å"Pixarvolt. In a nutshell it is the queer embodiment of the popular narrative. .u1f84da62b2f6ef4a92081039cad317be , .u1f84da62b2f6ef4a92081039cad317be .postImageUrl , .u1f84da62b2f6ef4a92081039cad317be .centered-text-area { min-height: 80px; position: relative; } .u1f84da62b2f6ef4a92081039cad317be , .u1f84da62b2f6ef4a92081039cad317be:hover , .u1f84da62b2f6ef4a92081039cad317be:visited , .u1f84da62b2f6ef4a92081039cad317be:active { border:0!important; } .u1f84da62b2f6ef4a92081039cad317be .clearfix:after { content: ""; display: table; clear: both; } .u1f84da62b2f6ef4a92081039cad317be { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1f84da62b2f6ef4a92081039cad317be:active , .u1f84da62b2f6ef4a92081039cad317be:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1f84da62b2f6ef4a92081039cad317be .centered-text-area { width: 100%; position: relative ; } .u1f84da62b2f6ef4a92081039cad317be .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1f84da62b2f6ef4a92081039cad317be .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1f84da62b2f6ef4a92081039cad317be .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1f84da62b2f6ef4a92081039cad317be:hover .ctaButton { background-color: #34495E!important; } .u1f84da62b2f6ef4a92081039cad317be .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1f84da62b2f6ef4a92081039cad317be .u1f84da62b2f6ef4a92081039cad317be-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1f84da62b2f6ef4a92081039cad317be:after { content: ""; display: block; clear: both; } READ: Movie Overview - Collateral EssayIt involves the things that kids see, then it morphs them into a dark thing for adults almost, for instance, we dive into a utopian society and as kids we are like â€Å"wow their life is great† we come as adults and we go â€Å"oh they are in a dictatorship, in which they can’t think for themselves and are forced to live a way that is predetermined for them. As an adult you see things differently and that is what she was willing to uncover. She wrote an article about something no one else was willing to go into and she stumbled onto a very important thing that could, almost should cause the ratings on movies to be changed. The only reason that they are left where they are is because their audience is children who don’t know any better. Halberstam makes many good points in her reading one of which being, â€Å"The new wave of animated movies is also deeply interested in social hierarchies† (Halberstam 273) which basically involves relations between an outside world and an inside world. This hits the Lego movie directly on the head because this child is manipulating these Legos from the outer world and the inner world is their story that they are living. At one point one of the Legos flies out of the inner world and ends up in the outer world, where he sees everything as it truly is how he is a Lego and who The Man Upstairs is. Which they considered a god, yet it is just a kid and his father playing with Legos. Often times a lot of the movies today really do have an inner and an outer world, even cartoons there is that one about the germs inside of a man’s body and they have adventures yet the man they are in has adventures of his own. It is a very popular plot formation. This one really gets to me â€Å"A more radical reading allows the narrative to be Utopian. † (Halberstam 274) this movie begins in a so called Utopian society where everyone does the same thing at the same time with the same people. They have to like the latest shows, listen to the latest music, and suffer from the latest trends. Yet they are in a dictator ship run by a man who only cares about his stuff and everything being perfect by his standards. Creativity is shunned and exiled, taboo if you will. Which to most wouldn’t be ideal or good, but these people don’t think they are brought up believing that the dictator is right so to them everything is good, and the way it should be. When in the end the leader plans to freeze them all even though they have done nothing wrong. My next point from Halberstam’s reading is â€Å"Human exceptionalism comes in many forms. † (Halberstam 276) In the movie there is a thing called â€Å"The Special† which is the prophesized savior of all who will stop doomsday from happening with his amazing skills. This turns out to be Emmett and the Wizard Vitruvius accepts that it is him regardless of who he is the life he has lived or the fact that he is some construction worker who has no difference from any other person in their world. Wild Style at first is disappointed with him and doesn’t think he is good enough to be yet later she comes around. Now where does this tie in with the quote? Emmett thinks anything is exceptional. 40 bucks for a coffee? He is all over it like white on rice. They tell him he is the special he is all for it, even though he has no idea what that means or what he is supposed to do. He thinks anything and everything is exceptional no matter what, tying into what she said yet again. As another example the trending song is â€Å"Everything Is Awesome†. This is the song that everyone has to like, why? Because they are in a dictator ship so everyday everyone loves that song and sings it all day long like it’s the greatest thing ever. Emmett is obviously the main character in this story, but every hero has a mentor, for Emmett it’s the wizard Vitruvius. .u0ed92df7e1e9a5a0820bd8a416b73018 , .u0ed92df7e1e9a5a0820bd8a416b73018 .postImageUrl , .u0ed92df7e1e9a5a0820bd8a416b73018 .centered-text-area { min-height: 80px; position: relative; } .u0ed92df7e1e9a5a0820bd8a416b73018 , .u0ed92df7e1e9a5a0820bd8a416b73018:hover , .u0ed92df7e1e9a5a0820bd8a416b73018:visited , .u0ed92df7e1e9a5a0820bd8a416b73018:active { border:0!important; } .u0ed92df7e1e9a5a0820bd8a416b73018 .clearfix:after { content: ""; display: table; clear: both; } .u0ed92df7e1e9a5a0820bd8a416b73018 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0ed92df7e1e9a5a0820bd8a416b73018:active , .u0ed92df7e1e9a5a0820bd8a416b73018:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0ed92df7e1e9a5a0820bd8a416b73018 .centered-text-area { width: 100%; position: relative ; } .u0ed92df7e1e9a5a0820bd8a416b73018 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0ed92df7e1e9a5a0820bd8a416b73018 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0ed92df7e1e9a5a0820bd8a416b73018 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0ed92df7e1e9a5a0820bd8a416b73018:hover .ctaButton { background-color: #34495E!important; } .u0ed92df7e1e9a5a0820bd8a416b73018 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0ed92df7e1e9a5a0820bd8a416b73018 .u0ed92df7e1e9a5a0820bd8a416b73018-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0ed92df7e1e9a5a0820bd8a416b73018:after { content: ""; display: block; clear: both; } READ: The Use of Mise-en-Scene - Transformers and Bad Boys II EssayNow, Halberstam outlines that â€Å"animated films for children revel in the domain of failure†. (Halberstam 271) How does this describe the Lego movie? Well, let us start with the fact that Vitruvius the portrayed wise old man who as I said is the mentor of Emmett, Vitruvius tries to help Emmett and bring out his Master Builder capabilities (a master builder is someone who can build anything without instructions). There is one small problem with Vitruvius, he is completely blind. The movie never tells us how he lost his vision but it is somewhat assumed it is because of old age. Yet in the movie they choose him to keep watch while Emmett and the rest of the master builders storm President Business’ Tower. How exactly does a blind man keep watch? In the movie Vitruvius is staring at the wall through binoculars, while he is supposed to be â€Å"keeping watch†. This blunder causes the big calamity or â€Å"failure† that gets all of the builders caught held prisoner and forced to watch as the villain takes over everything. This gives Emmett his chance at saving everyone and getting his happy ending which we all know is what a Disney movie is all about! The happy ending has arrived! After Vitruvius dies Emmett saves the day, gets the girl, and his happy ending all at the same time. This sounds like another good reading from someone recently. Halberstam? That’s the one! So in conclusion, Halberstam is beyond right in her words about how most films that are animated involve some kind of revolution against an evil entity. The main goal is always a Utopian society or it starts as a false one, in almost all movies. Males and females are often portrayed as certain perfect specimens with the sculpted bodies, the perfect faces, the perfect hair, etc. Yet sometimes they get away from this and make the complete opposite the best there is. We have also looked into the fact that a lot of Disney films have a huge failure or how they revel in the failure. We had our biggest failure in the Lego movie but what happens after the failure we get our big happy ending which happens in every kids movie, big failure, happy ending. The villain loses and the hero wins. Finally, there is a lot of exceptionalism in animated movies a lot of people or animals who are totally okay with what is happening Monsters Inc. for instance is about traumatizing children for power. None of the monsters ever questioned it until that point in time. Halberstam was on to something with this prompt and I feel as though we can all learn something from reading this and actually looking at the things she talks about the next time we watch an animated movie. We might be surprised at what we find.

A Simple Guide to Writing an Essay Topic for the TOEFL Exam

A Simple Guide to Writing an Essay Topic for the TOEFL ExamYou can write an essay topic for the TOEFL exam. The format is very simple. If you are familiar with the exam, it should be simple for you to do. The following tip is designed to help you to write a topic that will keep you out of trouble on the test.The format is pretty simple to understand, but there are several other tips you must follow in order to prepare your essay topics for the TOEFL. If you have never taken the TOEFL before, you might need to take some practice tests to make sure you know what to do. After you pass the test, you will find out what you must do differently from what you did.To get good scores on the TOEFL exam, you should decide on the questions that you want to answer and write the answers yourself. There are no marks or symbols for an essay on the TOEFL. If you are unsure what the correct answer is, it is best to write it down and put it in your own words. Many people write notes and fill in the blan ks themselves. This can give you extra practice and allow you to improve your skills even more.It is also important to write the essay on your topic so that you will be writing about the topic, not your topic. If you are writing about a topic that is outside of your area of expertise, you will not have a clear understanding of how to answer the questions on the TOEFL. For example, if you are writing about writing reviews of dog training, you would not know how to answer the question about 'Is Dog Training a Good Way to Handle Your Dog?'You should always look for mistakes that you may make in certain essays. Do not just answer the questions with an opinion. You should carefully explain why you think it is a good idea. This will allow you to get good grades, since your views are not necessarily the same as the opinions of the other students who took the test.In order to prepare your TOEFL topic, you should read a lot of materials about the TOEFL exam. The material you will need to do this for your essay is Essay Topic Best Practices. This will help you select a topic that will make it easy for you to figure out the directions to write the essay.You should take practice exams and practice essays as well. Since it is difficult to get good scores on the TOEFL, you should not give up after one try.Writing a topic for the TOEFL is a great reward for doing all of the hard work you have done in preparing for the test. Having a high score on the TOEFL can make you feel proud of yourself, so take your time and ensure that you write the best possible essay for the TOEFL.

Zeocon Case Study free essay sample

Zoecon’s mission was to be the marketing arm of their producer in the animal health and insect control areas. Zoecon sells many products under different brand names as revealed in exhibit 1. They sell animal health products to small animal veterinarians and clinics, pest control chemicals for farm animals, insecticides for household pets and pest control to supermarkets, pet stores, and pest control companies. Finally, they also sell chemical compounds to firms engaged in marketing pest control products to the consumer market . The products target consumer, and pest control market. The new objectives emphasized a focus on high financial-return products and businesses, and to introduce insecticides that are safer to the household. The change in the focus of research and development from new insect adulticides which kill adult insects to chemical compounds that disrupt insect reproduction was in an attempt to meet the demand of customers’ increasing concerns for safer compounds. We will write a custom essay sample on Zeocon Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Zoecon’s products are spread in the U. S market where 80% of roach insecticide were sold . However, executives had aims to expand more in the U. S market and go International in 1987. Case Analysis: The issue in the corporation was to analyze and discuss the test market results for the Strike ROACH ENDER, after it was placed in a consumer test market for 6 months in the cities that represent the 19 city market . The cities were Charleston, South Carolina, Beaumont, Texas, Charlotte, North Carolina, and New Orleans , Louisiana. The decision is how they can best allocate technical, financial, and marketing resources for their IGR compounds. Suggestions were discussed, some executives called for consumer market expansion with the ROACH ENDER, others said that the company should concentrate its effort on opportunities in the pest control market. Also, some executives suggested that the company should reconsider any plans to market the product itself, whereby Zoecon should sell its IGR compound to firms who are actively engaged in reaching the consumer insecticide market . These firms included d-Con company, S. C Johnson and son ( Raid), and Boyle-Midway Division of American home products ( Black Flag). SWOT Analysis: Strengths: Zoecon has many products divided between adulticides and growth regulators that kill fleas, cockroaches, rats, mice, spiders, rodents, crickets, and others. Insect Growth Regulators are synthetic analogs that prevent the continuity of the reproductive cycle in fleas, and when used on cockroaches, it makes them incapable of reproducing. This unique and high tech product that Zoecon uses is extremely effective in eliminating insect population. Besides, as chemicals, IGR’s are much less toxic than other compounds typically used in household insecticides since they are chemical analogs of juvenile hormones specific to insects. The scientific breakthrough Zoecon achieved in PRECOR and GENCOR provided competitive advantage among competitors. The unique feature of IGR’s is that the immediate effects of an application are not observable. Another thing is the company’s ability to create products for the two market segments; the consumer and the pest control market whereby sales were forecasted to grow at an average rate of 10% per year through 1990. Zoecon products had controlled the market since we notice a very high market share in the firms who sell their products such as Raid that captured 45% , and Black Flag 12%. The most important is that the company’s products are dominant in the market, since no other competitor company could have a share greater than 8%. Finally, the large commitment to ongoing research on IGR’s, and the scientists who comprised more than 25% of the company’s employees had synthesized more than 1,250 IGR’s and 175 patents had been issued for these inventions. This signifies the strong technological presence, high manufacturing abilities, and important research capabilities. Weaknesses: Zoecon is on the verge of taking some decisions pertaining to increasing future profits and sales. Although the product is very unique and almost friendly environmental in the means of lower toxicity however there was reluctance in expanding distribution, in introducing new products, and reconsiderations of the market plan and the product were put into account. Zoecon was selling the FLEA ENDER in around 19 cities in the States. This distribution limitation may raise concerns about distribution strategies and financial strength as the question arising is why such high tech and sophisticated products can’t go World Wide. Besides, the premium-price strategy followed led to having ZOECON’s products priced higher than the other existing Roach insecticides by 50% to 75%. Also Zoecon had no experience dealing with supermarkets, this is why they focused on pest control market and approached competitors to include the trade name of the product they use that was PRECOR, but only which was d-Con expressed ineterst. Opportunities: The success of PRECOR prompted Zoecon to introduce their own brand for sales through supermarkets under the name Strike FLEA ENDER. It captured 11% of the flea product sales in the 19 cities. In 1985, the product FLEA ENDER had an 18% market share , but it didn’t yet achieve its profit objectives. The success led to continuous research, and in 1984 the result was hydroprene marketed under the trade name GENCOR and that was a roach compound. This created another opportunity for Zoecon since they can also introduce the ROACH ENDER in the 19 cities where the other product was being sold. Threats: The threats that went with introducing the ROACH ENDER were to determine consumer acceptance of the product, and to qualify the trade and consumer marketing program. Also, the cost that will be incurred on the promotion and advertising , and the market test itself was estimated to equal $ 1,478,000. A final threat was the new innovations and timing . Patents will eventually time out. This will give competition access to the controlled compounds that Zoecon formulated. This might potentially affect their existence in the PCO market. Market Analysis: The insecticide market is divided into 2 segments, the consumer market and the PCO market which is a business market. Distinction is based on distribution systems and product forms, as in consumer markets we see packaged and easy to use products, whereas in the PCO markets, products are sold in a diluted form . The FLEA ENDER was spread in the 19 cities and the test market for the ROACH ENDER was in four cities which signifies a limited geographic segmentation. Estimated annual sales for all consumer-disbursed insecticides were estimated to be $ 400,000,000 in 1985, and sales were to increase at an average rate of 10% per year . This consumer market segment is also sub-divided into insect specific insecticides which increased the product variety . The sales in this segment were seasonal and varied by geography. The usage rate was heavy in the 6 month period between May and October which was considered a prime sales time. 75% of sales were made in the northern tier , and 50% in the southern tire of the states. Regarding the business market segment, it accounted 6% of the revenues estimated in 1990. This market had been dominated by small PCO’s, and insecticides were sold through distributors. This points out that channels of distribution in PCO market was more effective as ZOECON had no significant experience with supermarkets that led them to approach Raid and Black Flag . Market Test for ROACH ENDER: The market test had two objectives that were previously mentioned, and it targeted four cities that were considered as representatives of the 19 city market since 80% of the insecticides were sold . It addressed 25-to 54-year old women living in households of three or more . Upon applying segmentation, they selectively chose the market segments on three basis: 1: The end-problem-permanently segment 2: The product that lasts segment 3: Convenience/ Low cost segment The product was highly positioned and was considered as a scientific breakthrough because of its unique qualifications especially GENCOR that was desired by the targeted segments. Positioning was also effective because of the promotions used as shown in exhibit 5. Due to promotion, 57% of the household became aware of the product which created an opportunity to Zoecon. This signifies the quality of the consumer marketing program . The product was packaged in two separate ways : 1: 10 ounce aerosol spray that was priced $ 4. 49 /each 2: 6 ounce fogger with a price of $ 3. 99 per bottle. This emphasizes product differentiation and unique packaging since it was sold in the form of aerosol sprays, liquid sprays, solids, strips, traps, and baits. Knowing that the new product is packaged as an aerosol spray signifies a positive sign since aerosol sprays account for 74% of retail sales. Regarding the price, Zoecon uses a premium price strategy . The higher priced products not only represented Zoecon as a better quality product than other roach insecticides, but also provided supermarkets with a higher margin than the margin it received from its competitors. By analyzing package economics revealed in exhibit 4 for ROACH ENDER, we notice that gross profit fro the 10 ounce aerosol spray is higher than the 6 ounce fogger. The spray makes more favorable sales accounting for 66% of the sales, while the fogger accounts for 34% of sales. Besides, the high number of cases shipped for each location signifies the high demand . Aerosol spray constituted of 44,700 cases , and the fogger spray 24,300 cases. A disadvantage is clarified in exhibit 6, as it shows that out of the $ 1,478,000 spent on expenditures, $ 1,016,000 was spent on promotion and advertising which points out that customer awareness is low and Zoecon can accelerate its sales only in this way which is very costly. On the other side, this $ 1,016,000 spent on advertising created higher brand awareness since 57% of the households became familiar with the ROACH ENDER, 6% have tried it, 30% of those who tried it repurchased it. This acceleration in sales was the result of promotion that resulted in the consumer awareness. The heavy promotion and media strategy consisted of cents off coupons to stimulate a first time trial, along with the â€Å" Blitz Strategy†. Heavy promotion was targeted, guest appearances were scheduled on radio channels, television talk shows, and press kit mailings to newspapers were dispersed and an 800 number consumer hotline was addressed on television to answer consumers’ concerns. Final Considerations: If Zoecon’s executives expect a return as large as the $ 400 million dollars, their advertising and promotion will have to measure up , not to forget that a minimum of $ 10 million must be spent on promotions in order to launch a new product when the customer are familiar with the brand name according to the past history product introductions. Moreover, Zoecon has the greatest opportunity if it directs its resources towards PCO’s, since the professional pest control market is very much responsible for Zoecon’s success in the insecticide market, and in 1985 this market produced $ 2. billions as revenues. Since the trade relationships between Zoecon and PCO’s, veterinary clinics, and pet stores was well established, by continuing to direct their resources towards the PCO’s, they would promote benefits of GENCOR through spreading a good word of mouth, and this would also contribute to more brand awareness and their products will be used by professional s, thus creating results customers expect to see, and Zoecon will soar above competition. However, one might think that directing resources to the PCO market will cannibalize and take advantage of the opportunity of Zoecon’s growth in the consumer market, but results may be worse if they jump into the consumer market before gaining the reputation and earnings from the PCO market. This company is backed by strong scientific research , however a major threat would be new innovations or lack of timing. Thank you