Information Security Policy Document (ISPD) Assignment

Information Security Policy Document (ISPD) - Assignment Example Organizations are dependent on these digital communication channels for transferring and exchanging classified information such as confidential information, mission critical information and information that is published for the people. As information is a blood life of any organization, it is vital to protect information by implementing physical, logical and environmental controls. In the context of protecting information security, three fundamental factors must be considered to make use of digitized information in an effective manner i.e. Confidentiality, Integrity and Availability. As there is a requirement of protecting this digital information internally and externally, policy is a control that provides necessary steps, procedures and processes to protect information. These are also considered as high level statements derived from the board of the organization. â€Å"Information security policy is therefore considered an essential tool for information security management† (Ilvonen 2009). However, information security policy is customized by company to company and department to department. Different factor that may influence to tailor the policy includes organization size, dependence on information systems, regulatory compliance and information classification scheme. For addressing all issues related to information security via a single policy is not possible, however, to cover all aspects related to information security, a set of information security policy document focusing on different group of employees within the organization is more suitable. This paper will discuss different factors that must be taken in to account when constructing and maintaining an information security policy. However, there are many methods available for constructing an information security policy, the initial step before adopting any one of the methods is to identify the current maturity level of the policy construction process within the organization. The outputs will be either no information security policy development process in place or there is an extensive policy development process exists. As University of Wales has inaugurated a new bespoke digital forensic and information security laboratory, we will use a phased approach that will use a basic policy framework that will address key policies followed with the development of more policies. Likewise, the phased approach will also revise the existing policies that are already in place. In the current scenario there is no policy in place, as the laboratory is new. One key element for a policy development process is the process maturity level. For instance, a newly derived comprehensive and complex security policy cannot be successful because organizations need time for compliance. Common pitfalls for compliance are different organization cultures, lack of management buy-in, insufficient resources and many other factors. For a newly inaugurated forensic laboratory, the initial

The Basic Characteristics of an Effective Management Essay Example for Free

The Basic Characteristics of an Effective Management Essay I.Management-oriented: The basic objective of MIS is to provide information support tothe management in the organization for decision making. So an effective MIS should startits journey from appraisal of management needs, mission and goal of the businessorganization. It may be individual or collective goals of an organization. The MIS is suchthat it serves all the levels of management in an organization i.e. top, middle and lower level. II.Management directed: When MIS is management-oriented, it should be directed by themanagement because it is the management who tells their needs and requirements moreeffectively than anybody else. Manager should guide the MIS professionals not only at the stage of planning but also ondevelopment, review and implementation stages so that effective system should be theend product of the whole exercise in making an effective MIS. III.Integrated: It means a comprehensive or complete view of all the sub systems in theorganization of a company. Development of information must be integrated so that all theoperational and functional information sub systems should be worked together as a singleentity. This integration is necessary because it leads to retrieval of more meaningful anduseful information. IV.Common data flows: The integration of different sub systems will lead to a commondata flow which will further help in avoiding duplicacy and redundancy in datacollection, storage and processing. For example, the customer orders are the basis for many activities in an organization viz. billing, sales for cashing, etc. Data is collected bya system analyst from its original source only one time. Then he utilizes the data withminimum number of processing procedures and uses the information for productionoutput documents and reports in small numbers and eliminates the undesirable data. Thiswill lead to elimination of duplication that simplify the operations and produce anefficient information system. V.Heavy planning-element: The preparation of MIS is not a one or two day exercise. Itusually takes 3 to 5 years and sometimes a much longer period. So the system expert hasto keep 2 things in mind – one is that he has to keep future objectives as well as the firm’sinformation well in advance and also he has to keep in mind that his MIS will not beobsolete before it gets into action. VI.Sub System concept: When a problem is seen in 2 sub parts, then the better solution tothe problem is possible. Although MIS is viewed as a single entity but for its effectiveuse, it should be broken down in small parts or subsystems so that more attention andinsight is paid to each sub system. Priorities will be set and phase of implementation will be made easy. While making or breaking down the whole MIS into subsystems, it should be kept in mind that the subsystems should be easily manageable. VII.Common database: This is the basic feature of MIS to achieve the objective of usingMIS in business organizations. It avoids duplication of files and storage which leads toreduction in costs. Common database means a â€Å"Super file or Master file† whichconsolidates and integrates data records formerly stored in many separate data files. Theorganization of the database allows it to be accessed by each subsystem and thus,eliminates the necessity of duplication in data storage, updating, deletion and protection. VIII.Computerized: MIS can be used without a computer. But the use of computersincreases the effectiveness and the efficiency of the system. The queries can be handledmore quickly and efficiently with the computerized MIS. The other benefits are accuracy,storage capacity and timely information. IX.User friendly/Flexibility: An MIS should be flexible i.e. there should be room for further modification because the MIS takes much time in preparation and our environment is dynamic in nature.MIS should be such that it should be usedindependently by the end user so that they do not depend on the experts. X.Information as a resource: Information is the major ingredient of any MIS. So, an MISshould be treated as a resource and managed properly

Buying A Personal Computer :: essays research papers

In our report we hope to provide a helpful and detailed guide to buying a personal computer. Our aim is to be able to meet our student’s needs without exceeding our budget. We will cover input, output and storage devices and provide a realistic and practical advice for the buyer. We have chosen to find two PC’s within our budget one of the PC’s is a bottom of the range inexpensive PC from PC World which may seem like you are getting a deal. However, when we have concluded our report you will see why it isn’t quite the bargain it appears to be. The processor is a vital component it is in some way responsible for every single thing the PC does. The processor is also a major determinant of overall system cost: the newer and more powerful the processor, the more expensive the machine will be. The processors in both PCs are not Pentium however they are clones of the Pentium. As shown in the chart above (below) you can see that the PC from Computer Warehouse is faster as it is an AMD K6/2 500mhz processor compare to the Cyrix 400mhz in the other, the former is also a more recent design. The AMD K6/2 also offers Pentium Pro class performance. For a students basic computing needs it is not necessary to have the fastest most up to date processor. Since we have to stay within a budget it is necessary to maintain value for money, the AMD K6/2 offers us this. It is true in regards to hard drives you can never have too much storage. Buying lots of capacity is smart because data files tend to grow to fill the available space. More software fills up more space, on the grounds that with today's hard drives you can lose 100MB or so without noticing it. Again the Computer Warehouse PC is of much better value as it is 10.2gb compared to the 4.2gb of the other computer. The fact that the Computer Warehouse PC is also IDE (Integrated Drive Electronics) also is a money saver.

Tda 2.5 Schools as Organisations

TDA 2. 5 Schools as organisations Task 1 Links to learning outcome 1, 2, 3, 4, 5 and 6, assessment criteria 1. 1, 1. 2, 2. 1, 2. 2, 2. 3, 3. 1, 3. 2, 3. 3, 4. 1, 4. 2, 5. 1, 5. 2, 6. 1, 6. 2 and 6. 3. †¢Identify the main types of state and independent schools †¢Describe the characteristics of the different types of schools in relation to educational stage(s) and school governance †¢Describe roles and responsibilities of: -School governors -Senior management team -Other statutory roles e. g. SENCO -Teachers †¢Describe the roles of external professionals who may work with a school e. g. ducational psychologist †¢Define the meaning of: -Aims -Values †¢Describe with examples how schools may demonstrate and uphold their aims †¢Describe with examples how schools may demonstrate and uphold their values †¢Identify the laws and codes of practice affecting work in schools †¢Describe why school have policies and procedures †¢Identify the policie s and procedures school may have relating to: -Staff -Pupil welfare -Teaching and learning †¢Identify the roles and responsibilities of national and local government for education policy and practice †¢Describe the role of schools in national olicies relating to children, young people and families †¢Describe the roles of other organisations working with children and young people and how these may impact on the work in schools. Identify the main types of state and independent schools Links to learning outcome 1, assessment criteria 1. 1 AND Describe the characteristics of the different types of schools in relation to educational stage(s) and school governance Links to learning outcome 1, assessment criteria 1. 2 All children in England between the ages of 5 and 16 are entitled to a free place at a state school. There are four main types of state schools that receive funding from the local authority. They all follow the national curriculum and are regularly inspected by OFSTED. Community schools – Run by the local authority, which employ the staff, own the lands and building, and decides which admissions criteria to use. Community schools have strong links with the local community and they usually offer their facilities for childcare and adult learning classes. (I do work placement at a community school) Foundation and trust schools – Foundation schools are run by their own governing body, which employs the staff and sets the admissions criteria. Land and buildings are owned by the governing body or a charitable foundation. Trust schools are like foundation schools but they have an outside partnership which forms a charitable trust. The outside partner could be a business or educational charity. They try to explore new way of working to raise standards. The governing body decides whether to become a trust school with parents having a say. Voluntary-aided schools – Are mainly religious or faith schools. The governing body employs staff and sets the admissions criteria. The school buildings and land is owned by a charity hich could be a religious organisation. They also appoint some of the members of the governing body. Voluntary-controlled schools- Are similar to voluntary-aided schools, but are run by the local authority. The local authority employs the staff and set the admissions criteria. The land and buildings and land are owned by a charity usually a religious organisation, which also appoint some members of the g overning body. There are; Specialist schools- which follow the National Curriculum and focus on a particular subject area like, sports, media or technology. Academies- which are independently managed, they are set up by sponsors from business, faith or voluntary groups in partnership with the Department for Education (DfE) and the local authority. Together they fund the land and buildings, with the government covering the running costs. City Technology Colleges- These are independently managed, non-fee-paying schools in urban areas for pupils of all abilities aged 11 to 18. They are geared towards science, technology and the world of work, offering a range of vocational qualifications as well as GCSEs and A levels. Community and foundation special schools- cater for children with specific special educational needs. These may include physical disabilities or learning difficulties. Faith schools- are mostly run in the same way as other state schools. However, their faith status may be reflected in their religious education curriculum, admissions criteria and staffing policies. Grammar schools- select all or most of their pupils based on academic ability. Maintained boarding schools- offer free tuition, but charge fees for board and lodging. Independent schools- set their own curriculum and admissions policy is usually decided by the governing body and head teacher. They are funded by fees paid by parents and income from investments. Just over half have charitable status. They have to be registered with the DfE, and regularly monitored by OFSTED. http://www. direct. gov. uk/en/Parents/Schoolslearninganddevelopment/ChoosingASchool/DG_4016312 Describe roles and responsibilities of: -School governors -Senior management team -Other statutory roles e. g. SENCO -Teachers Links to learning outcome 2, assessment criteria 2. 1 School governors- work with the school, they work in partnership with the headteacher and staff. Governors do not intervene with the day to day running of the school, unless there is a serious problem. The governing body is also responsible for making sure that the schools finances are managed appropriately. It is also responsible for staffing and personnel management. They will also make decisions on issues involving the curriculum and whether to write new policies. Senior management team- Is responsible for taking interviews, inductions, performance monitoring, and appraisals. They can also deal with complaints and issues with colleagues. Deal with courses and career development. They can hold staff meetings, also be responsible for child protection issues. Have general information about policies. Sort out salary queries. Other statutory roles e. g. SENCO- This person is responsible for coordinating the special needs policies in a setting and advising staff. They will be the line of contact for any outside agencies that need to come into the school to look at individual children with special needs. Teachers- are responsible for the education and welfare of the children in the reception classes and for the communication with Parents and all members of the School community. Specific responsibilities: CURRICULUM †¢ Provide a broad, balanced curriculum based on the Foundation Stage †¢ Plan effectively, using learning objectives, producing long-term, mid term and weekly plans †¢ Organise an appropriate timetable, following School’s guidelines †¢ Arrange visits out of school for the children, to extend learning opportunities †¢ Arrange visitors to come to school, to enrich learning and encourage enquiry ASSESSMENT †¢ Assess children regularly, both formally and informally †¢ Observe individual children in different situations and involved in different activities †¢ Use Baseline Assessment †¢ Keep up to date profiles for all children †¢ Use assessment results to plan appropriate learning programmes Describe the roles of external professionals who may work with a school e. g. educational psychologist Links to learning outcome 2, assessment criteria 2. 2 EDUCATIONAL PSYCOLOGIST Educational psychologists consider how children learn, so are used to helping to identify learning difficulties. They visit schools and settings regularly and work alongside parents and professionals in the setting. PHYSIOTHERAPIST A physiotherapist helps to identify a child’s main physical problems while working alongside other professionals and parents. SPEECH AND LANGUAGE THERAPIST Speech and language therapists work with children who have some difficulties with their language. COMMUNITY PAEDIATRICIAN Paediatricians are manly based in hospitals and clinics. They have specialised training in children’s medicine and children are referred to them via their family doctor for diagnosis. They make regular assessments of hildren’s progress and medical needs. They are able to refer children to other health services such as speech and language therapy and dieticians. COMMUNITY NURSE In some areas community nurses visit schools and settings to help provide advice and support. Integrating health and education is a major focus for the Every Child Matters programme, so some early yea r’s centres will have a community based at the centre. FAMILY DOCTOR (GP) A GP has general training in medicine. GP’s form part of the community health team and act as a base for a child’s ongoing medical treatment and notes. CHILD PSYCHIATRIST Children or young people who are showing depression or emotional difficulties may be referred to child psychiatrist. A child psychiatrist has been trained as a doctor specialising in mental health and is able to prescribe medication as well as being able to consider the underlying issues behind a child’s emotional state. CHILD PSYCHOTHERAPIST A child psychotherapist will work with children or young people who are showing emotional distress by talking through their experiences with them and helping the child to explore these. CHILD PSYCHOLOGIST A child psychologist looks at child’s development and learning in a similar way to an educational psychologist. The main difference between their roles is that a child psychologist may support children in a range of different settings rather than just in the educational context. PLAY THERAPIST A play therapist helps children to explore trauma or experiences through the medium of play. EDUCATIONAL WELFARE OFFICER/EDUCATION SOCIAL WORKER The main function of these professionals is to liaise between home and families in cases where school attendance is infrequent. It is an offence for children over 5 years old not to be in some sort of full-time educational programme. ) SPECIAL NEEDS SUPPPORT TEACHER These teachers travel between schools to visit young people or children in their home or pre-school settings. They are able to help a wide range of children and are often seen as useful sources of support and guidance. CLASSROOM ASSISTANT/LEARNING SUPPORT ASSISTANT Their main purpose is to support an individual child, young person or a group of children or young people within a classroom under direction of the teacher. Social worker The majority of social workers are employed by the local authority, although some are employed by voluntary organisations. They are generally deployed in teams according to specialist areas, for example social workers may be involved in caring for older clients, adoption or fostering work. Social workers can provide guidance and advice as well as practical support for families. RESPITE CARERS Respite carers look after children for short periods of time so that their parents can have some time out. CARERS AND BENEFIT ADVISORS Some settings have career and benefits advisors as part of the team. They can help parents find employment and training courses and give them advice about claiming benefit. Define the meaning of: -Aims -Values Links to learning outcome 2, assessment criteria 2. 3 Aims and Values are usually set out in the schools mission statement. Aims- explain what the school wants to achieve. They are usually set out by the head teacher with support from the community and parents. Values- can be determined by the schools rules, usually include respect for self and others and are closely related to Personal, Social, Health and Economic education (PSHE) and citizenship education. Values are based on moral code. The mission statement from the school I do my work placement at; All children will receive an education that is broad and balanced, that develops their potential and is suited to their needs. They will be given opportunities to discover and develop their talents through curricular and extracurricular activities. The ethos and curriculum of the school will instil values that will encourage independence, self esteem and respect for others. Describe with examples how schools may demonstrate and uphold their aims Links to learning outcome 3, assessment criteria 3. 1 Schools may demonstrate and uphold their aims in a mission statement. For example the school where I do work placement explains that they are committed to encouraging the children to reach their full potential whatever their needs. Describe with examples how schools may demonstrate and uphold their values Links to learning outcome 3, assessment criteria 3. 2 Schools may demonstrate and uphold their values in a mission statement. The mission statement from the school where I do my work placement states that the curriculum and ethos of the school will encourage self esteem, independence and respect for others. Identify the laws and codes of practice affecting work in schools Links to learning outcome 3, assessment criteria 3. 3 There are some laws and codes of practice that affect work in schools which are; Children’s Act 2004; Disability Discrimination Act 1995 and Special Educational Needs Code of Practice; Health and Safety at Work Act 1974. Children’s Act 2004 -it was passed to make sure that duties would be put on local authorities to ensure that all the different services that work with children and their families work more efficiently together. Data Protection Act 1998 – Schools are required to keep information secure and it can only be used for the purpose it was gathered for. Disability Discrimination Act 1995 and Special Educational Needs Code of Practice- Schools are not to discriminate against disabled children this has led to more disabled children in mainstream schools. Health and Safety at Work Act 1974- Designed to protect everyone within the school and give procedures to follow in the event of an accident. Identify the policies and procedures school may have relating to: -Staff -Pupil welfare -Teaching and learning

Head Ski Case Essay

1. The best indicators to assess whether Head Ski had the competitive advantage in the ski industry would be to look at profit ratios and compare them to competitors, which will allow us to assess whether Head Ski has above average profits. The best ratios to look at are: return on assets, return on sales as compared to other ski companies that sell high-priced skies, and return on equity, combined with numbers that show how much Head Ski is financed by debt. Looking at net margin as compared to competitors would also be useful. If they have the highest net margin as compared to competitors, than they have the most competitive advantage. 2. Head Ski successfully matched customers demand for high quality metal ski for which consumers were willing to pay premium (as reflected by industry trends), with Head Ski capacity to create differentiation by producing ski with superior features and quality. The skies were sold primarily by experienced specialty retailer in the ski specialty shops, which reflected growing customer preference to buy skies in ski specialty shops. Head ski used differentiation strategy by using strategy focused on superior product quality, and focusing on exceptional service, and prestigious high-quality image. Head Ski created a new metal ski almost 5 years before the introduction of next competitive product, by deploying its superior R&D and creating skies that were radically different in design than anything before. Head skies had unique product features (durable and long lasting, reliable: did not break, and unique performance (turning, tracking, traversing), which were superior to other products and for which customers were willing to pay more, costly to imitate (Head ski introduced several considerable upgrades to the product line over the years and did not hesitate to recall defective product), and organized to be exploited (VRIO). Despite the difficulty of organizing complex ski manufacturing process, Head ski developed many processes from scratch, bettered them, and deployed manufacturing cost efficiencies when possible (laminating press). It implemented effective compensation reward system that consisted ofraises based on seniority, merit reviews and profit sharing plan. As a result, attempts to unionize Head ski plant have been consistently rejected. Quality in service: Head ski was known for exceptional service thorough its ski dealer organizations and regarded them be the most valuable asset. 85% of Head skis were sold through carefully chosen high quality ski specialty shops, where sales staff was highly knowledgeable. Dealers were expected to service Head skies, and for more comprehensive repairs, skies were sent back to the Head ski factory, where skies were repaired under 3 weeks. This level of after-sale service was superior to competition, unique to Head ski, customers valued it, and were willing to pay more for it. It was organized to be exploited but not very costly to imitate, as others could set up similar service (VRO). Shaping perceptions through marketing(Superior to competition): 85% of Head skies were sold through carefully chosen high quality ski shops, with experienced and knowledgeable sales staff, as part of marketing strategy. This strategy helped to shape the perceptions of Head ski being superior in quality and the choice ski for knowledgeable and experienced skiers. This reflected customer needs as ski sales through specialty outlets stores grew faster than through other stores. In addition, Head ski established itself as an important factor in ski racing world, as â€Å"one third of top ten places on all ski racing events were on Head skies), thus adding legitimacy to the product and adding to the value of its brand. Moreover, customers were able to test the product before purchasing it, by renting skies. Ski rental strategy was the most effective way to introduce new customers to the â€Å"ease if Head ski†. This integrated soft-sale approach that relied on word of mouth marketing was unique to Head ski, valuable to the customer, costly to imitate as it required integration of complex relationships, and well organized to be exploited (VRIO). 3. The uniqueness of Head ski has a sustainable competitive advantage can be sustained. Head Ski understands its customers requirements and preferences and creates a unique product that customers value and are willing to pay more for. Sources of Head Ski competitive advantage are sustainable, hard to replicate, and hard and costly to imitate. Head ski had a long history of culture focused on quality and attention to detail that grew out if its entrepreneurial history. It is difficult to imitate such distinctive, integrated strategy that involves â€Å"service, dealer relations, product quality, style, advertising†. Attempts to imitate Head ski strategy would likely fail because of the difficulty of replicating every aspect of the strategy, followed by integrating them in the right way.

Aids in the U.S. essays

Aids in the U.S. essays AIDS is a major concern here in the United States, as well as it is around the world. Geographers are researching the spread of HIV/AIDS throughout the world. In the world approximately twenty one point eight million have died from either disease, and another thirty-six point one million are currently infected with HIV/AIDS. Acquired Immunodeficiency Syndrome (AIDS) is caused by the Human Immunodeficiency Virus (HIV). Most cases of HIV/AIDS were found in the homosexual community and intravenous drug users. HIV has been traced back to where it originated in Africa. It isnt completely proven, but scientists believe that African hunters got it from monkeys. Most likely the African butchers encountered it from cross-transmission of blood from animal populations. AIDS had stayed in Africa for a long time, it wasnt until rural to urban migration and trade routes spread the virus throughout sub-Saharan Africa to East Africa. Several things had contributed to the spread of Aids in Africa. First of all, it widely spread when a great deal of African men had to leave their wifes and families to find jobs. All these men were were living in male only hostels in mines, plantations and large cities. Prostitution quickly spread AIDS amongst the men. Then when the men would go back home to visit the family, the spread would increase. Another way to obtain AIDS was by poverty, famine, war, and many other ways. Last was the ignorance and misinformation about AIDS and AIDS prevention. AIDS is having a devastating effect on sub-Saharan countries. Life expectancy in the sub-Saharan countries by thirty to fifty percent to as low as thirty years old. Usually viruses or diseases target the old or the young, but AIDS kills sexually active adults in the prime of their lives. Young adult women are hit the hardest in Africa, they get the disease faster and also die sooner. In Africa men ...

Analysis Of External Macro Environment Tourism Essays

Analysis Of External Macro Environment Tourism Essays Analysis Of External Macro Environment Tourism Essay Analysis Of External Macro Environment Tourism Essay Kotler identify that in order to fulfill peoples demands and wants, merchandises and services are exchanged in reciprocally honoring minutess, by and large but non entirely, utilizing the pecuniary system. Furthermore, Marketing is to happen out the client demands and wants and fulfill them. Pearl-continental hotels and resorts frequently abbreviated as Personal computer. It is a prima hotel concatenation in Pakistan. It is located in Karachi, Rawalpindi, gwadar, Lahore, Peshawar, Faisalabad, Bur prohibition, A ; Muzafarabad. At the get downing pearl-continental was built in Karachi in 1964 and so in 1967-68 in Lahore. All of these hotels are in tourer topographic points. When tourer enters into the state they want to see beautiful and historic topographic points of in the state. So for that ground the Pearl-Continental direction make their subdivisions near these topographic points as like one is in Bur prohibition. It is located in the Murree part which is a hilly country with bea utiful landscape where tonss of tourer, local and VIP S semen over at that place. The hotel in Karachi is a member of a prima hotel in all over the universe. These hotels are operated and own by Hasoo group, which is an Ismailia concern house in Pakistan. They besides own the Clove Creek hotel in DUBAI, Pearl-Continental hotel flat and hotel one, which is a concatenation of low cost hotel in Lahore, Islamabad, Multan, Bahawalpur and Murree. Currently, they are doing Pearl-Continental tower which is a hotel enlargement undertaking of an bing pearl-continental hotel in Lahore. The proprietors and operators of Pearl-Continental hotels and resort every bit good as conceive the undertaking by Pakistan services ltd. The tower was proposed to be 168m ( 550ft ) and have 42 floors and will be around us $ 80million. 1.1 Description of Pearl-continental: The chief aim of the Pearl-Continental is to be the leader in Hotel industry and to supply excellence service to the client which is built upon the heritage of traditional cordial reception. As I mention Personal computer provide one of the excellence services to their clients. Pear-Continental provides Luxury hotels in Pakistan which have, Swimming pools, Golf class, play evidences, Etc. The staff of Pearl-Continental is good trained and good educated and besides know the regulations of cordial reception so they serve their client in a well mode manner. aˆ? To acquire maximal growing from hotel industry. aˆ? To maintain maintain and add to its individuality aˆ? To supply and keep excellence service base upon heritage of traditional cordial reception aˆ? Provide criterion service which full fill the outlook at international degree. aˆ? Lunch new services and seek to maintain the cost lower limit. aˆ? Provide all the installations to the clients. Figure 1: Goals and objective of Pearl-continental ( Field work ) 2.0 Stakeholder Analysis Figure 2: Stakeholder Analysis, Freeman ( 1984 ) . The traditional definition of a stakeholder is any group or person who can impact or is affected by the accomplishment of the organisation s aims ( Freeman 1984 ) . The general thought of the Stakeholder construct is a redefinition of the organisation. In general the construct is about what the organisation should be and how it should be conceptualized. Friedman ( 2006 ) states that the organisation itself should be thought of, as grouping of stakeholders and the intent of the organisation should be to pull off their involvements, demands and point of views. This stakeholder direction is thought to be fulfilled by the directors of a house. The directors should on the one manus pull off the corporation for the benefit of its stakeholders in order to guarantee their rights and the engagement in decision-making and on the other manus the direction must move as the shareholder s agent to guarantee the endurance of the house to safeguard the long-run bets of each group. Main stakeholders of pearl Continental hotels and their involvement are, 1 ) Board of managers: board of managers are the one of the chief stakeholder of the Pearl-continental. Because they are straight involves in the Pearl-continental determination devising in the new launching undertakings. And in board of managers of Pearl-continental has their proprietor every bit good such as Sadruddin haswani. The chief involvement of the board of manager is to increase the net income. They keep client in head which is external stakeholder. They think that who to crush the rival. 2 ) Government: authorities is a stakeholder every bit good because they take portion in the Pearl-continental determination. Here I can give you an illustration from which you can understand the function of authorities. If Pearl-continental tiffin that we will function you alcohol in every dinner and they advertise it all over in state so the authorities will take action because it is a Moslem state and its illegal to imbibe or sell intoxicant. In another words if they want to get down a undertaking they must take program and permission from authorities otherwise they can non make it. 3 ) Customers: The Pearl-continental chief stakeholder is their clients. If they are non satisfied so their concern will halt. They must maintain client in head they knows the client pick. And the client have a large involvement in Pearl-continental cause it is a luxury hotel they enjoy their service. Pearl-continental besides knows the client demands and wants so some clip they provide assorted offer for their client. Such as free breakfast for two, free dinner for childs etc. 3.0 PESTEL analysis of external Macro Environment. Figure 3: PESTEL analysis of Pearl-continental ( Field work ) 3.1 Introduction: A concern house is an unfastened system. It gets resources from the environment and supplies its goods and services to the environment. There are different degrees of environmental forces. Some are close and internal forces whereas others are external forces. External forces may be related to national degree, regional degree or international degree. These environmental forces provide chances or menaces to the concern community. Every concern organisation attempts to hold on the available chances and face the menaces that emerge from the concern environment. The term concern typically refers to the development and processing of economic values in society. Normally, the term is applied to part of economic activities whose primary intent is to supply goods and services for society in an effectual mode. It is besides applied to economic sciences and commercial activities of establishments which holding other intents. Persons to bring forth goods and services to sell these goods and services in a market topographic point and to harvest some wages for this attempt may specify concern. Functionally, we may specify concern as those human activities, which involves production or purchase of goods with the object of selling them at a net income border . Business organisations can non alter the external environment but they merely react. They change their internal concern constituents ( internal environment ) to hold on the external chances and face the external environmental menaces. It is, hence, really of import to analyze concern environment to last and to acquire success for a concern in its industry. It is, hence, a critical function of directors to analyze concern environment so that they could prosecute effectual concern scheme. A concern house gets human resources, capital, engineering, information, energy, and natural stuffs from society. It follows authorities regulations and ordinances, societal norms and cultural values, regional pact and planetary alliance, economic regulations and revenue enhancement policies of the authorities. Therefore, a concern organisation is a dynamic entity because it operates in a dynamic concern environment. PESTEL analysis is really of import for Pearl-Continental hotels and resorts because the state of affairs is really tense in PAKISTAN. 3.2 Political: There is political instability in Pakistan which consequence the determination doing procedure of the Pearl-Continental. The authorities policies are altering twenty-four hours to twenty-four hours such as monetary values of assorted things/products than its difficult for Pear-Continental to supply same merchandise for their client in low monetary value. The authorities is non helpful in support of the concern. The policies make by the authorities is non in the benefit if the Pearl-Continental because everything is gone up and besides make job for the tourer and locals every bit good. There are ever work stoppages against the authorities policies which have a large impact in Pearl-continental concern. aˆ? Road and rail system aˆ? Political instability aˆ? Lack of good administration aˆ? Health and safety 3.3 Economic: In Pakistan the economic system is traveling down because of unstable authorities and corruptness in every field. The rising prices is traveling high now-a-days so due to which the exchange rates are traveling up besides the involvement rate is high as good amp ; it is really difficult to borrow money for new undertakings and besides the touristry industry is traveling down because of disbursals, terrorist activities, insecure environment so there is low concern now-a-days. Besides there are tonss of revenue enhancements which is additions twenty-four hours by twenty-four hours. It is really difficult for the Pear-Continental to better its concern in this state of affairs. Higher currency makes export hard. aˆ? High rising prices aˆ? Exchange rates high aˆ? Interest rates high aˆ? Economic growing depression aˆ? Taxes alterations high/changes 3.4 Social: Pakistan is a development and ISLAMIC state. So Pearl-Continental must look for the environing society. They can non sell or publicize Alcohol because it is banned and improper in Muslim states. In the Pearl-Continental society there is old, immature A ; kids. They must maintain everyone in head such as for immature they already make playing countries for immature they make swimming pool, football, golf class ETC aˆ? Can non sale intoxicant aˆ? T.V advertizement but in full fabrics aˆ? Target everyone in the society 3.5 Technological: In Pakistan there is deficit of electricity because of over population. So the Pearl-Continental demands to convey heavy generators which provide electricity to the whole hotel and fulfill the client. Needs to convey WIFI to their hotels so that clients use cyberspace anyplace in the hotel. Technology can cut down costs, and better quality. Pear-Continental could nt make chancing because it is against the jurisprudence of the state. They needs to set new level screen T.V in each and every room. They need to present a film hall in every hotel for the clients. They already have a web site but they need to better it so that client can do their reserve rapidly. aˆ? No gaming aˆ? New level screen T.V aˆ? WIFI aˆ? Upgrade web site aˆ? Introduced solar energy 3.6 Environmental: Pearl-Continental must used environment friendly merchandises such as recycle plastic bags. Besides make consciousness in their client to be environmental friendly. They need to purchase new recycling machines which recycle the waste of kitchen and lavatories. Changes in temperature cause a large consequence on touristry and agriculture. As like in summer people travel to cold topographic point but in winter they are at place. Tourism industry cause major impact on environment because people use autos, plane and ship ETC to go which polluted the environment. aˆ? Extra revenue enhancement on air travel by authorities aˆ? Introduce new workss for recycling aˆ? Change in clime aˆ? Used reclaimable merchandises 3.7 Legal: Pearl-Continental must make at that place each and every merchandise should be legal. Means they can non publicize or sale the intoxicant. They are non supposed to make chancing in their hotel. There is military operation traveling on against terrorist groups. In response these groups target such type of VIP hotels. Health and safety statute law is altering every twenty-four hours because of unstable authorities. New employment Torahs are presenting in the state. There is jurisprudence for competition so those little hotels are besides secure from large hotel like Pear-Continental. aˆ? Law and order state of affairs aˆ? Employment jurisprudence aˆ? Competition jurisprudence aˆ? Consumer jurisprudence aˆ? Health and safety aˆ? Gambling aˆ? Banned on alcoholic stuffs 4.0 Main selling issues Marketing issues: Figure-4: Chief selling issues of pearl-continental ( Field work ) There is batch of issues/problems which every organisation confronting now-a-days. I will explicate the issues/problems with the Pearl-Continental. aˆ? Monetary value: Monetary value is a major issue in marketing issues in pearl-continental is that the monetary value of everything is additions twenty-four hours by twenty-four hours so its really difficult for them to engage employees or labor on high rates. They can non get down major undertaking because of expensive labor and expensive stuffs. The monetary value of the trade goods is increasing twenty-four hours to twenty-four hours every bit good. aˆ? Political: In Pakistan the authorities is unstable. And every authorities make alterations to the Torahs such as employment Torahs, monetary value altering twenty-four hours to twenty-four hours. The state is gone expensive because of rising prices. Labour is expensive so it is really difficult for Personal computer to make building and run new undertakings. The authorities can non supply safety to the state either due to which the touristry concern is traveling down and Personal computer is losing client. aˆ? Terrorism: Terrorism is all over the universe now-a-days. But the most they affect Pakistan. Due to terrorism the Pear-Continental is unsecure and in 2009 there was a terrorist onslaught in Peshawar on an American deputation after that the Pear-Continental direction wage an excess money to do modern barriers, cheque points, dog units and excess security staff. aˆ? Environment: There is tonss of pollution in Pakistan. But the authorities is now taking action on environmental pollution. Due to which now Pearl-Continental direction needs to purchase new machinery for recycling now they needs to travel for green selling which will be a large attempt in salvaging the environment. They must do a new thing which is will should be reclaimable. aˆ? Well trained staff: Pearl-Continental got rivals. So they ever spend a batch on staff preparation. Which addition in the disbursals? They want that their staff provide proper service to the client. aˆ? Modern Technology: Pc direction needs new generators/solar system to bring forth electricity for their regular demand because there is electric short autumn in Pakistan. They need to convey WIFI so that client used their cyberspace in every corner of the hotel, new engineering visible radiations. Put cameras in every topographic point of the hotel so that they prevent and leery activities 5.0 MARKET Cleavage: Figure5: Market cleavage ( Field-work ) The procedure of spliting a big market into smaller sections harmonizing to customer/consumer demands and wants . These marketing sections can be aiming by utilizing selling mix. Market cleavage divides the distinguishable group of purchasers with different demands and wants. In market cleavage every person has different demand for each thing. Pearl Continental does non aim one large market for its hotel. Everyone can come here, but the direction of the hotel knows really good that demand and wants is different of every client. Some people came here for concern intents ( set up meeting ) and they are their regular clients every bit good, some is tourers, some people come here for passing their leisure clip with friends and household while some people came here to go to maps. So it means there is different classs of client who visit the hotel with different demands and wants. Due to this ground the hotel direction split its mark market into different sections. aˆ? Geographic aˆ? Demographic aˆ? Psychographic aˆ? Behavioural 5.1 GEOGRAPHIC SEGMENTATION Geo in writing cleavage means that when we divide our market harmonizing to geographics such identify parts, metropoliss, communities, provinces, one or more states. Pearl Continental Divide its market harmonizing to geographic cleavage. Pearl Continental has different subdivisions in different metropoliss of the state which provide different sort of service harmonizing to its geographic cleavage. 5.2 DEMOGRAPHIC SEGMENTATION Demographic cleavage means to split the market into assorted groups based gender, age, household life rhythm, household size, business, instruction, income, race, nationality and race. Demographic factors are popular bases for sectioning mark market. The ground is that wants and demands are different harmonizing to demographic factors. For every demographic variable service is different in Pearl Continental. In this hotel, you can acquire the service harmonizing to sex, race, age, matrimonial status/religion etc. Peoples belong to different age group. Similarly all other factors are besides really of import. 5.3 PSYCHOGRAPHIC SEGMENTATION Psychographic cleavage means to split clients on the base of life styles, societal category, sentiments, activities, personality and beliefs. Some Peopless are might be in the same demographic group but with the different Psychographic group. In Pearl Continental Psychographic cleavage is really of import. Social category is one of the basic features of Psychographic cleavage. In pearl continental largely services belong to societal category. For illustration this hotel offers The Golf Course Facility, Provided for concern people. This installation is largely used by concern category. Hotel besides provides different installations harmonizing to life style. Such as Dumpukht Dish in the Royal Mogul manner. So people with life style can acquire advantage of this service. 5.4 BEHAVIORAL ISSUES Behavioral cleavage includes merchandise / service consumer demands, use, and monetary value sensitiveness and trade name trueness. The above behavioral factors are used by Pearl Continental. Most of the client is sensitive and loyal to their hotel. So for that ground we discuss above every bit good that pearl Continental divide its mark market into different cleavage which is demographic, psychographic and behavioral cleavage. 6.0 Pricing schemes: Figure 6: Pearl-continental pricing schemes ( Field-work ) Price scheme is used by the companies in order to avoid loss and addition clients. Price scheme means to put monetary value of the bing product/new merchandise in new market/existing market. Pearl Continental usage different sort of monetary value schemes here I will discourse some of them. aˆ? Geographical pricing: In geographical pricing the company make up ones mind to put monetary value harmonizing to geographic location. Pearl continental besides used this scheme like in some topographic points the monetary value of the room is low and in some topographic points the monetary value of the room is high. Which in metropoliss the monetary value is low so that gain the client and crush the rivals. And on the other manus pearl continental in Bur bund charge higher monetary value because it is a tourer topographic point and tonss of VIP s visited at that place so this type of people they merely concerned about the service they usually do nt care about money. aˆ? Price price reductions and allowances: Pearl continental used price reduction policy non merely this hotel every hotel/organization used price reduction policy. Discount policy can be unsafe for pearl Continental unless carefully controlled and used as portion of overall selling. Like if you stay for four dark so we will give you breakfast and meal for free and besides will make price reduction in the monetary value of utilizing swimming pool and golf class. aˆ? Promotional pricing: Pearl continental used promotional pricing scheme to increase their gross revenues and convey more clients to the hotel. They provide inexpensive suites on large events such as EID, Christmas, Diwali etc they reduced the monetary values of the nutrient and drinks every bit good. And besides show the set monetary values in their publicity either by measure board, T.V, wireless etc. aˆ? Discriminatory pricing: Pearl continental sell its merchandise and services at two or more monetary values. Like on first of all they charge client harmonizing to their demand and desire. And on the other manus pearl Continental charge less for the same service or merchandise but if he or she wants to purchase in big measure. For illustration if a concern adult male want a room which is usually on ?200 and there is less suites left in the hotel so they might may bear down the client ?230 on the other manus if a client privation to lease two suites so they might may bear down ?410 which is cheaper than the individual room. Pearl continental used pricing scheme to derive net income and derive more clients. Because they are good cognizant of the environing environment. 7.0 Promotion mix: Pearl-continental promotes its hotels and resorts concatenation all over in the state. For publicity they use the publicity mix tools so that everyone knows them in the market. aˆ? Ad: Pearl Continental do advertisement to advance their merchandises and services which they provide. They do advertisement through T.V, Radio, Bill boards, Brochures, Print ads, catalogue, in hotel show, direct electronic mail and postings. Like they send direct electronic mail to the clients who are already register with them. aˆ? Personal merchandising: Pearl continental besides do personal merchandising means they go and visit different people face-to-face or they call them. In personal merchandising the gross revenues adult male might reply the inquiry about the hotel. And he must convert the individual to go his client. It is besides a sort of unwritten presentation every bit good. It includes staff preparation, gross revenues representative, gross revenues meeting etc. the direction besides name client by telephone who are already register with them. aˆ? Gross saless publicity: Pearl Continental do gross revenues promotion it might be through media or non-media. Pearl Continental do gross revenues publicity for a limited clip period to better consumer demand and better the product/service handiness. For this ground they provide vouchers, they arrange concerts, trade shows and exhibitions etc. they besides do purchase one get one hot repast free ( BOGOF ) so that increase their gross revenues. aˆ? Direct selling: Pearl Continental do direct selling which means they send email heterosexual to the clients about their offers, they do nomadic messages, they send promotional letters, they distribute their hotel and resort catalogue, and they besides do on-line show ads. The pearl continental used the promotional mix schemes because they need to they need to capture the whole market. That is the ground they do tonss of publicity and give price reduction and allowance to the clients. Pearl continental has its subdivision in every metropolis of the state. 8.0 Extended selling mix of Pearl Continental hotel and resort: The Marketing Mix is the set of selling tools frequently summarised as the four Postscript: The Product, its Price, Promotion and Place, that the house uses to accomplish its aims in its mark market ( McCarthy, 2001 ) . In more recent times it is more normally called the 7 Ps the 4 Ps with the add-on of Peoples, Process and Physical Evidence ( Chartered Institute of Marketing, 2004 ) . Figure-7: 3 P s of selling mix Chartered Institute of Marketing ( 2004 ) Marketing mix contain entire 7p s in which Price, Place, Promotion and Product is old one and in new construct there is 3p s which is People, Process and Physical grounds. aˆ? Peoples: Peoples are the chief component in marketing mix without people you can non run your concern. Every person has a specific undertaking in the organisation. In Pearl-continental the staffs is good trained and extremely educated. They serve the clients in a good mannered manner. Their attitude, speaking, walking, client helping is perfect that s why they have tonss of clients. That s why they defeat their rivals. aˆ? Procedure: Procedure means that how can client acquire entree to the hotel. Pearl-continental if a client wants to come in foremost they need to go through the security, than they enter in the anteroom, than into the hotel this is a sort of procedure. If you order some nutrient in pearl-continental you can hold it within a minute you do nt necessitate to wait for long clip so there is some procedure which brings the nutrient more rapidly than the other hotel. aˆ? Physical grounds: In physical grounds Pearl-continental gives their images of the hotel room, garden and nutrient Etc in their web-site. Which client can utilize it as physical grounds? When you book a room in the Pearl-continental and when you enter in the room and the room is good clean, furnished, and have latest engineering so it is the physical grounds every bit good. 9.0 Distribution scheme: Pearl-continental distribution scheme is that they have subdivisions in every metropolis particularly in tourist musca volitanss such as Murree, Abbot Abad Etc. Pearl-continental has two type of distribution scheme one is direct and the other is indirect. Direct is that when client come by his/her ego and book room Etc. And the indirect is when client makes reserve by online, through jobber Etc. Pearl-continental besides did understanding with assorted travel agents in the state and outside of the state which conveying client to hotel and in return the hotel gives them committee. Pearl-continental did understandings in assorted air-lines companies as good. So when the Pilot and Air-hostess arrive in the state so the hotel receive them and convey them to the nearest hotel subdivision and in return they took money from the air hose company. Through these schemes pearl-continental make tonss of net income. 10.0 Main merchandises and services: The chief merchandise and services of the pearl Continental hotel is cordial reception in a traditional manner and provide quality service. Pearl-continental makes their net income from nutrient, drink points and suites these are the chief merchandises. Pearl continental has a really big scope of clients which includes VIP s tourer and locals. Pearl-continental marks the concern category the most. Pearl-continental provides quality service to their clients and besides good trained staff because they need to crush the rivals such as Holiday hostel, Marriot hotel, Tajj hotel and many more. They provide assorted installations to their clients. They facilitate the clients in assorted ways such as aˆ? Florist: For the poke of client the pearl-continental brand flower store in every subdivision of the hotel. Although it is a installation to the clients but they can do net income as good. aˆ? Medical room: Pearl-continental has physician in each subdivision so that in instance of any exigency to the clients or staff so that they can handle them ab initio. aˆ? Massage/Spa room: Most of the client like to take massage or to take watering places so for that pearl-continental makes watering place suites. Which non allocated in every subdivision it is merely in specific subdivisions such as in Lahore, Karachi, Islamabad, and Peshawar. Spa/massage is a good beginning of income as good for them. Pearl-continental has tonss of more installations for clients every bit good. aˆ? Golf class aˆ? Swimming pool aˆ? Laundry services aˆ? Provide autos for rent aˆ? Pick and bead service aˆ? Barber store aˆ? Beauty barroom aˆ? Shopping ( rugs, old-timers ) aˆ? Bakery aˆ? Banking: Pearl-continental besides gives premises to Habib bank limited. Who work with in the hotel which takes attention of all banking issues of the clients. 11.0 Task=3 Stages of market research: The research method includes some phases through which we can make research. These phases depend on company/organization type so they choose the best which suits the company. Following phases of the pearl-continental hotels and resorts are explained below: aˆ? Identifying the job and demand: In the first measure the pearl-continental demands to place the job which presently organisation is confronting it and besides to indentify the client demands and wants. And for this ground they need to make probe in internal and external environment in order to screen out the job and besides the client demands and wants. Through external and internal analysis the pearl-continental can the job and every bit good as the client s demands and wants. aˆ? Deciding the research worker: When the pearl-continental identify the demand, want and job than It s of import for the hotel that who can make this research and what sort of attacks should be used to decide these issues. And in this procedure the research worker do some instance surveies in which he/she used the relevant information every bit good as secondary informations. aˆ? Deciding the methodological analysis: In this the research worker used assorted sorts of attacks such as study, interviews, secondary informations analysis etc. The research worker should utilize the appropriate methodological analysis which is relevant to the purpose and aim of the pearl-continental. Pearl-continental demands to follow specific ways/appropriate methodological analysis for look intoing the solution of the job. aˆ? Data aggregation procedure: When the research worker defines the job of the research, than the research worker developed the design of research. This design has a model of ordered actions through which the pearl-continental can accomplish their ends and aims. In this phase the research worker used the mixture technique ( e.g. interview or studies ) , trying methodological analysis etc. 1. Primary informations: Primary informations is such type of informations that is collected for the first clip and does nt be within the records. 2. Secondary informations: Secondary informations consist of attempts of old research workers. Primary information is dependable than secondary informations ( Saunders et al, 2009 ) . Primary informations can be collected by the aid of assorted tools such as interview, studies etc. The pearl-continental research workers do the study on order to roll up information from a big population. In the studies there is a sort of questionnaire in simple apprehensible linguistic communication. Than the research worker collect the study questionnaire for doing the concluding study. While the secondary information is collected from cyberspace, books, articles and diaries etc. That s why pearl-continental used the appropriate tool of informations aggregation. aˆ? Data analysis: In informations analysis the research worker analyse the information which is already collected and so the research worker start redacting it. Data analysis is really of import for the market research program. In this subdivision they edit, tabulate and record the collected informations in a proper manner. Data analysis is really of import for the pearl-continental so that they can accomplish the desirable consequence. The research worker who collects the information is might be in numeral or alphabetic signifi

Listing of the Worlds Longest Rivers

Listing of the World's Longest Rivers This following is a list of the 10 longest rivers in the world, according to the Times Atlas of the World. Only 111 miles apart, the Nile River in Africa is the longest river in the world in comparison to its runner-up, the Amazon River, located in South America. Discover some key facts about each river and their residence country, along with its length in miles and kilometers. 1. Nile River, Africa 4,160 miles; 6,695 kmThis international river has a drainage basin that extends to 11 countries from Tanzania to Eritrea, proving water as a core resource to countries like Egypt and Sudan. 2. Amazon River, South America 4,049 miles; 6,516 kmKnown as the second longest river, The Amazon River starts in North Eastern Brazil and is the only river with the largest amount of water flowing through it at any moment in time. 3. Yangtze River, Asia 3,964 miles; 6,380 kmRecognized as the third longest river in the world and the longest one in Asia, this rivers name translates to child of the ocean.   4. Mississippi-Missouri River System, North America 3,709 miles; 5,969 kmThe Missouri River is, hydrologically, the upstream continuation of the Mississippi River as the Missouri River carries more water than the Mississippi River at the confluence of the two rivers. 5. Ob-Irtysh Rivers, Asia 3,459 miles; 5,568 kmThis river consists of the Ob, which is the primary river that connects to the Irtysh River and flows through Russia. For half of the year, the river is frozen. 6. Yenisey-Angara-Selenga Rivers, Asia 3,448 miles; 5550 kmThis is the river of central Russia and one of the several longest rivers in Asia.  Despite being short, it has 1.5x more flow than the Mississippi-Missouri river. 7. Huang He (Yellow River), Asia 3,395 miles; 5,464 kmOften called the cradle of Chinese civilization, the Huang He River is Chinas second longest river.  Unfortunately, the government in China has claimed that the rivers water is so polluted and full of waste that people are unable to drink it. In fact, it is believed that at least 30% of fish species have become entirely extinct. 8. Congo River, Africa 2,900 miles; 4,667 kmThe primary means of transportation in Central Florida, the river creates over 9,000 miles of shipping routes that transport everyday goods.  This river is home to the highest amount of unique species in the world and is the deepest river in the world. 9. Rio de la Plata-Parana, South America 2,796 miles; 4,500 kmThe Rio de la Plata river starts at the beginning of the Uruguay and Panama Rivers. This is a very important economic resource for countries such as Brazil, Argentina, and Paraguay, as the estuary is the core fishing ground from the area and acts as the main water resource.   10. Mekong River, Asia 2,749 miles; 4,425 kmLocated in Southeast Asia, the Mekong River travels through Laos, Thailand, Cambodia, Vietnam and the South China Sea.  It is the main hub for culture and transportation for Vietnamese villagers, as business owners create floating markets where they sell various goods such as fish, candy fruits, and vegetables.

Happiness and Religion Essay Example | Topics and Well Written Essays - 1000 words

Happiness and Religion - Essay Example This study discusses that the happiness of individuals can range from their religious background, activities, culture and aspects of life.   Religious groups have a belief that their happiness comes from the relationship between them and their God. The theory of happiness attempts to explain the ultimate reason for humankind existence is happiness. â€Å"happiness is this feeling of existence".This quote reveals how happiness is a major determinant of the future of human kind.From this paper it is clear that human kind happiness is affected by many other factors that revolve around him. Psychological happiness can be determined by three components. Happiness can be due to genetic factors, circumstances, and activities. A large percentage of the human beings happiness is due to genetic factors where some of the individuals are joyful than others. Some individuals are born as good comedians, which reveal their state of mind as positive or jovial. Demographic factors like age, gender , culture and geographic factors affect the happiness of individuals. Happiness can be affected by age where you find children are happy than their parents. Responsibilities as parents affect the happiness comparing to children who do not even realize the meaning of responsibilities. The activities that individuals involve themselves in also determine of their state of their minds. According to psychologists, individual careers can affect their happiness since some of the careers tend to be stressful.... Islam’s belief that as believers who love their God Allah and have faith in Him should be contented with his verdict (Gulla, 84). All Gods commandments according to Muslims focus on bringing happiness to believers. The Muslims belief that there is nothing too big or small that is not clearly covered in the Islam teachings. Islamic religion is said to be the complete way of life. The Quran teaches individuals to be optimists in life, always be at peace, rejoice and be joyful in all aspects of life (Chittister, 24). Religions have specific holy days, which are the most important days in their religious life. Christians have Christmas, Good Friday, and Easter Monday as their hold days. These specific days are happy moments for all Christians worldwide. Muslims also have their Eid ul fitr as their holy day. The religious groups use these special days to make peace with God and seek for spiritual guidance. They believe that making peace with God is a path to inner happiness, which in turn lead to success. According to the holy books teachings marriage is considered as holy union. The holy books are used to educate couples on their biblical roles of husband and wife. The Bible teaches us on the secrets of happy marriage. In addition, Christian’s couples who follow the holy book teachings and guidance are assured that they in the path of success. In real life, the non-religious are not welcome in religious countries and are believed to be perpetrators of evil deeds. On the other hand, in the non-religious countries all individuals regardless of their religious background they are welcome. Religious individuals are believed to have a happy life than the non-believers since they have no

The biomedical model of health Essay Example | Topics and Well Written Essays - 1250 words

The biomedical model of health - Essay Example Although it has been introduced in the nineteenth century, the roots of the model date back to the 17th century when Cartesian dualism existed. After its introduction the model replaced the previously famous Humoral paradigm in the twentieth century. The discovery of antibiotics proved to be a breakthrough in the approval of the model. However in the late twentieth century some of the sociologists again started questioning the integrity of the biomedical model of health as they considered the social wellbeing of an individual to be as important as the biological well being (Curtis 2002; Taylor 2008; Lovallo 2005; Havelka et al 2009). Biomedical Model of Health The biomedical model of health takes its roots from the Cartesian dualism which is dated back to the seventeenth century in the times of Descartes. Cartesian Dualism revolved around the aspect that both mind and body are two separate entities irrespective of their functions. In a similar fashion the model considers physical cau ses to be the main reason for the disease. The model has replaced the previously followed Humoral Paradigm which was formed by the Greeks. According to this paradigm the diseases in a human body are caused because of a certain abnormality in the four basic fluids of the body. In those times the four basic fluids of the body were believed to be blood, black bile, yellow bile and phlegm. The treatment of this paradigm also revolved around the maintenance of these four basic fluids. One thing common about the Humoral paradigm and biomedical model of health is that both of them consider bodily factors to be the cause of the disease (Curtis 2002). The biomedical model of health revolves around certain factors which have to be present. The model states that for a person to be unhealthy he has to have some sort of biological abnormality. It also states that every disease has some specific cause which has to be diagnosed by the doctor in order to cure the patient. It also involves the proce ss of treatment and states that the human body can be reversed back to the normal condition if the right treatment is served to the diseased person. It states that psychological and social processes do not take part in the disease causing process. Moreover it also assumes that mind and body are two different entities that have no such relation with each other. And lastly the health of the whole society is dependent on the resources that are available to the medical society as a whole (Taylor 2008). The model is largely followed all over the world and its principles are also seen to be the most convincing these days. It is because of this model that researches are being conducted on the biochemical and genetic processes of the body to find out about the different diseases. Moreover all the doctors being trained these days are trained on the principles of this model as they have to learn about the internal environment of a human being so that they can treat them. In other words they h ave to understand the human body so that they can intervene in the process of disease that may be causing harm to the patient (Curtis 2002; Taylor & Field 2007). It has helped to carry out several projects have proved to be a breakthrough in treating various diseases occurring in the society. The Human Genome Project is an example of the advantages of this model. Human Genome Proj

Disaster Recovery Assignment Example | Topics and Well Written Essays - 250 words

Disaster Recovery - Assignment Example The malware was discovered by Kaspersky lab technicians and who unearthed the stream of bank robberies through hacking that have been going on (Sanger & Perlroth, 2015). This banking disaster in several banks online is an indication of the lack of a disaster recovery plan in place and especially the one which acts as a preventive plan. If any of the hacked banks had enacted a preventive disaster recovery plan in place, this incidence would not have affected them. It would also have been detected earlier than it was and much of the already lost money would have been prevented. A disaster recovery prevention plan ensures that any attempt at hacking of the banking systems let alone hacking for a period of two to four months to simply get feedback through video feeds from employees’ computers would have been detected and prevented or dealt with (Whitman & Mattord 148). There is dire need to correct this is the banks hope to beat this gang as well as prevent such future incidences. Sanger, David & Nicole Perlroth. Bank Hackers Steal Millions via Malware. The New York Times, February 14th 2015. Retrieved from

Landscape Painting Assignment Example | Topics and Well Written Essays - 250 words

Landscape Painting - Assignment Example Thus romanticism style of art involved exotic, more authentic, familiar and distant modes in harnessing imagination power as portrayed in landscape paintings that were prepared during this period. Romanticism went beyond the confines of population, industrialization unlike it preceding periods, the classical period and medievalism. In fact, romanticism exalted subjectivism, imagination, irrationalism and individualism. The art was highly characterized and influenced by artists’ fascination by their passions, nature, their moods, their mental potentials and the heroes. On the other hand, the Impressionism movement thrived in France between late 1860s and 1890s. This movement was inclined to optical realism since it sought to relate art to visual experience and the effect of light on appearance of various objects. The form of art in impressionism involved transcription of the artists’ visual sensation towards nature, which was unconcerned with the actual depiction of the objects. The main ideas of impressionism were, a quick painting of a landscape could depict it actual physical appearance and that art is promoted by a naà ¯ve vision, free from influence by intellectual preconceptions which were realist traditions and naturalist traditions. In comparison, the romanticism form and style of art applied to landscape paintings is distinguishable from the impression form art employed in landscape painting. This is evident from a keen observation of the following paintings, soleil levant by Claude Monet.

Who Was CELIA Essay Example | Topics and Well Written Essays - 250 words

Who Was CELIA - Essay Example Celia participated also in singing contest where she won many of them. As she grew up, she realized that her career was in music and assumed that her music created awareness to the world about the Cuban culture and the happiness of living life to the fullest (Tatum, 1002). In 1947, Celia enrolled to study at the Cuban Conservatory of Music and was discovered by one of the most famous orchestras called music group La Sonora Matancera. In 1960s, Celia moved to United States where she became a citizen due to political changes in Cuba. A few years later, she married Pedro Knight who was a trumpet player in her group. Celia recorded and performed with many musicians and became the voice of Salsa. While performing, she would wear colorful clothing and bright makeup on her face. Also, her dancing was energetic like her voice. Celia died in 2003 as a result of brain cancer (Tatum, 1003). In conclusion, it is evident that Celia was the Queen of salsa. Also, she had the passion of music since her childhood. Also, Celia created awareness to the world about the Cuban culture and the happiness of living life to the

Human sexuality Essay Example | Topics and Well Written Essays - 250 words - 1

Human sexuality - Essay Example enarios and the brain ability to mould it self is similar to plastic’s ability to change shape according to elements and objects that contacts the plastic. According to Doidge, a child’s brain has the ability to change over time with changes in environment (Doidge 98). He further states that when children are experiencing adolescent period, they should not be labeled according to their current sexuality preference as this preference changes over time until finally a sexual orientation becomes permanent. The book further states that there is a direct link between culture and brain and brain experiences alterations due to culture and not due to genes. This means that when the brain comes in contact with certain cultural practices, it adopts it and the individual starts behaving accordingly. The concept that brain is adaptive to environment can help us achieve our aims and objectives and we can alter our brain according to our needs. In relation to human sexuality an indiv idual can control his/her sexuality. If the individual wants to be labeled as straight then he/she should come in contact with their opposite sex and this will adapt the brain towards that sex and sexual

Who Was CELIA Essay Example | Topics and Well Written Essays - 250 words

Who Was CELIA - Essay Example Celia participated also in singing contest where she won many of them. As she grew up, she realized that her career was in music and assumed that her music created awareness to the world about the Cuban culture and the happiness of living life to the fullest (Tatum, 1002). In 1947, Celia enrolled to study at the Cuban Conservatory of Music and was discovered by one of the most famous orchestras called music group La Sonora Matancera. In 1960s, Celia moved to United States where she became a citizen due to political changes in Cuba. A few years later, she married Pedro Knight who was a trumpet player in her group. Celia recorded and performed with many musicians and became the voice of Salsa. While performing, she would wear colorful clothing and bright makeup on her face. Also, her dancing was energetic like her voice. Celia died in 2003 as a result of brain cancer (Tatum, 1003). In conclusion, it is evident that Celia was the Queen of salsa. Also, she had the passion of music since her childhood. Also, Celia created awareness to the world about the Cuban culture and the happiness of living life to the

Pop culture Essay Example | Topics and Well Written Essays - 1500 words

Pop culture - Essay Example Video games has opened a new culture in the world of entertainment leading to the emergence of a new form of popular culture. It is recorded that the initial games used interactive electronic devices with various display formats. Some of the earliest examples of video games the Cathode ray tube Amusement Device that was filed for a patent on 25 January 1947 by Thomas T. Goldsmith Jr. and Estle Ray Mann. The two designers were deeply inspired by radar display tech that was made up of an analog device that allowed a user to control a vector-drawn dot on the screen to simulate a missile being fired at targets, which were drawings fixed to the screen. While there has been a great element of changes leading to ink split on video game culture, the actual definition of the term is often treated as common sense to many people. The unraveling of the discourses surrounding video game culture offers room for people to envisioned in the power dynamics involved in attributing certain characteristics to it, as well as naming it. This approach has implications for how video games are studied as well as how they are interlinked with how culture is studied more broadly. By critically examining how video game culture has been defined in both press and academic articles, this paper seeks to elaborate how this cultural aspect has emerged to be considered on the most advanced forms of the popular culture. According to Tom Bissell in Extra Lives: Why video games matter, the rise of video in the current generation has resulted to the emergence of a new form of popular culture. He admits his great love and passion for the games. It is recorded that millions of adults all over the world, spend several hours every week playing video games leading to the growth of the industry. It is estimated that the industry is likely to outdo the film industry in Hollywood. However, the

How effectively does Shakespeare use scene 1 Essay Example for Free

How effectively does Shakespeare use scene 1 Essay A pair of star-crossed lovers take their life this immediately tells the audience the tragic fate of the lovers mentioned in the first 6lines of the prologue. Warning the audience of the sorrow and heartbreak that the play will lead to. Shakespeares Romeo and Juliet is based on the hatred between two families, the Montagues and The Capulets and how their anger and passion towards each other lead to the death of a beloved child from each family. Shakespeare uses Act 1, scene1 to introduce many of the main themes that appear throughout the play, these main themes are; Disorder, fate, light and Darkness, love and passion. Using this prologue Shakespeare is able to tell the audience the entire story line without them even watching the play. The line of the prologue beginning A pair of star-crossed lover. tells the audience straight away of the fate of the two characters involved. This set the scene for an inevitable ending whilst warning the audience what to expect, this is also back up throughout the play because as soon as one good thing beings disasters follows closely behind. Using prologues at the beginning of his plays, Shakespeare was able to capture and engage the audiences attention and quieten them down before any of the main characters are introduced. The takes place in the form of a sonnet, this would have contained the classic characteristics of love poetry, this would have been a very successful way to introduce the play because not only would it have captured the audiences attention and quietened them down, but Shakespeare would have used this prologue to give the audience vital information that they would have needed to understand the rest of the play. Shakespeare would have also been able to give the audience some idea of what to expect throughout the rest of the play. This was very effective as it used tight rhythm and rhyme designed to draw the audience in. The prologue at the beginning of Romeo and Juliet beings Two House-holds, both alike in dignity, in fair Verona (where we lay our scene) and continues Whose misadventured piteous overthrows, Do with their death bury their parents strife so in these two short lines Shakespeare has told his audience who the characters are going to be and where the play is set. Romeo and Juliet is set in Verona, Italy. Shakespeare chose this location because in the 16th century, Italy was regarded as a beautiful country, known for it wealth and romance, using these images and scene he had created in his head Shakespeare thought Verona would be the perfect place for extravagant lovers Verona was one of the 4 most important states in Italy. Each of these states has its own ruler; these rulers would have been very competitive, trying to gain superiority over others. Shakespeare used this key theme in the play Romeo and Juliet in the form of the Prince. The Prince would have ruled the state and overseen all activities that take place, this would include quarrelling and feuding between any families that live in the state. Shakespeare picked this up in his version of Romeo and Juliet making the Prince the ruler and the Montagues and the Capulets the two feuding families. Shakespeares Romeo and Juliet was not a piece of William Shakespeares direct work; he had based all the ideas and storylines on a book he had read by Arthur Brooke, entitled The Tragic History and Romeus and Juliet written in 1562. The History of this particular story goes back even further, to a Greek author names Xenophon. Whilst re-writing this particular storyline Shakespeare decided he was writing the play for different reasons to the ones Brook had used. Arthur Brook wrote the poem to warn young people of the dangers of physical attraction Shakespeare wrote his version because he was more interested in considering the validity of true love. Although Shakespeare had copied the story from two other people he had changed it and added pieces to make it his own. For example, Marcutio, Benvolio and the nurse were not featured in Xenophon version or Arthur Brooks version. Shakespeare had to do this because his audience would have known the original storyline and may have thought of Shakespeare as a fake, audiences in this time period would not have held back if they did not like the play they were being shown they would leave and cause havoc in the theatre. Not only did Shakespeare add characters, he added little parts of scenes to give the play more of an impact and reinforce the storyline. For example he added; a street fight, domestic scenes of food preparation, an incident with the musicians, Tybalts challenge to Romeo and the killing of Paris in Act5 scene 3. Act 1, Scene 1 opens with Capulet servants, Sampson and Gregory talking aggressively and violently in a busy market place looking for trouble, and therefore women being the weaker vessels are ever thrust to the wall, therefore I will push Montagues men from the wall, and thrust his maids to the wall. The two servants them speak of the hatred and bitterness between to two families whilst discussing violent and crude images. This section also represents the high-lightered issue of violence, which occurs in different sections of the play. Not only is this section crude and vulgar, it shows how violent these men maybe towards women and man. Its not long before a servant from the Montague family enters the scene, an argument sparks and the two sides are soon shouting at each other. This shows the audience of the loyalty that the servants have towards their households. When the argument/ fight continue the audience are shown that everyone is willing to put their life on the line for the sake of their family name. This is also observed later on in the play when Romeo and Juliet realise for the first time they are from 2 different, arguing families. This argument prepares the audience for other quarrels and brawls further on in the play. What, drawn and talk peace? I hate the word, As I hate hell, all Montagues, and thee. Have at thee, coward this particular dialogue spoken by Tybalt not only reflects the aggressiveness of his personality but tell the audience of the hate and bitterness between the two families. Shortly following these events Benvolio enters, Part, fools! Put up you swords, you know not what you do this shows the audience the peacekeeper in the play, the man that attempts to separate the two families and stop the brewing fight/argument. When this does not work Lord and Lady Capulet enter, followed by Lord and Lady Montague. Both the Capulet and Montague Lords want to join in the fight but are stopped by their wives, who tell them that they are too old. As the wives hold the pair back the Prince enters with his men. The Prince is seen as the figure of authority in the play; the person who controls all problems and is seen as someone who is capable of sorting out any feuding and arguments. He uses this power in a long speech where he talks of past quarrels between the Montagues and the Capulets and how it cannot continue. He does this to tell his audience that these arguments are not a one off thing and happen regularly disrupting the people of Verona. The two families recognise the figure of authority and part, this shows the audience that the Prince is superior to all other characters. The Prince continues, If ever you disturb our streets again, your lives shall pay the forfeit of the peace this is the only time that the Prince is seen as a threatening figure in the play, warning all members of the Capulet and the Montague household that if ever a fight breaks out again someone will pay the price with their life. The Princes language in this section is firm but at the same time, Shakespeare makes sure his audience wont view him as a threat to any of the other characters although he is. The Prince speaks in blank verse, to show he is superior and powerful and emphasises his intelligence. All the characters understand the Princes speech, but Romeo goes on the break the rule and is later banished from Verona although Romeo himself is not present when the fighting breaks out. This separates him from the rest of the characters making him seem detached from the families feuding and willing to carry on with his life without starting trouble every time he sees a member of the Capulet household. The scene continues, the Montagues leave with the Prince and the Capulets are instructed to return to their homes, Montague, Lady Montague and Benvolio are left in the market place, here a conversation takes place about Romeo and how he seems withdrawn from all goings on. Benvolio is asked to investigate into why Romeo is behaving like this and the rest of the Montagues leave. This is the first time the audience are introduced to Romeo when he begins his conversation with Benvolio. This is where the themes of love and passion are brought into the play. With Cupids arrow, she hath Dians wit; And in strong proof of chastity well armed, From Loves weak childish bow she lives uncharmed Romeo is speaking in verse to tell the audience about his love for Rosaline but Benvolio is not convinced that Romeo is actually in love, Romeo complains because the woman he claims to love will not marry nor love him back. Benvolio tells Romeo that other women will come along and he should try hard to forget about her, Romeo listens to this although really he is not convinced. Romeo uses and elaborate way of speaking Why then, O brawling love, O loving hate, O any thing of nothing first create! but this indicates to the audience his emotions are artificial, not coming from the heart. The audience would now know that Romeo is truly infatuated with Rosalind and that it was not just a fling or something he wasnt taking seriously. Throughout Romeos long speech to Benvolio he uses many oxymorons to emphasise what he thinks he is feeling. Loving hate and cold fire are perfect examples of when Romeo confuses himself with the overwhelming emotions he claims to have. The line love sickness, indicates to the audience that Romeo is almost infected with love for Rosaline and this may not be such a good thing. This would be showing the audience that love can to do terrible things to normal people, confusing the mind and turning and normal life chaotic. The light and Dark imagery is shown in the speech between Benvolio and Romeo but this is not mentioned until the audience is introduced to Juliet, Juliet is seen to be the light and Rosaline is seen to be the darkness that fills and confuses Romeos heart. This is where Shakespeare cleverly uses imagery to represent the two female characters in Romeos point of view. The other themes are continued throughout the play, from when Romeo and Juliet meet to when the both die together in the chapel of rest, where Juliets body has been placed. The theme of love however is resisted in Act 1 scene 5, when Romeo and Juliet fall in love and know they shouldnt. The idea of courtly love is present through most of this scene, although Romeo and Juliet are not experiences this, the theme and ides is the same. The idea of courtly love originally came from a European tradition from the middle ages but still known in Elizabethan times. This was basically a set of rules/ expectations of people who fall in love. These rules stated a number of things this included her coldness inflames the passion. He is consumed with melancholy and makes up verses about love this is present in Romeo and Juliet towards the end when Romeo is desperate to see Juliet and in his last hours makes up several verses to calm himself and prepare himself to meet his wife, Juliet in heaven. The idea of marriage also originated in Europe and is also present in the play, this theme is only mentioned by Capulet once, when he is talking to Paris about his arranged marriage to Juliet. Juliet was pleased and honoured to have been asked to marry Paris until she meet Romeo, this is when she began to resent the arranged marriage. Capulet tells Paris the way to win his daughters heart, the themes of love and passion, light and dark and violence are continued throughout. Shakespeare very cleverly uses Act 1 Scene 1 to introduce these theme either through the prologue, what the first characters say or the actions and imagery that are used. Shakespeare was able to take all of this into account and still produce his own version of Brooks poem The Tragic History and Romeus and Juliet.

The Biopharmaceuticals An Overview Biology Essay

The Biopharmaceuticals An Overview Biology Essay Biopharmaceuticals are defined as proteins and nucleic acids which are used for therapeutic purpose. These are high molecular weight substances prepared by biotechnological means and genetically engineered. Due to their complex structure and intricate molecular composition it is very difficult to characterize and formulate such products. Most of these products are derived from biological species and genetically engineered to produce a potent compound [1-3]. Humulin (biosynthetic recombinant human Insulin) was the first biopharmaceutical product developed by Genentech but licensed and marketed by Eli Lily and Company in 1982. In the modern era biopharmaceutical products have become a major facilitating reason of technological changes in health care sector, causing extraordinary benefits for patients, cost challenges for consumers, and profits for market shareholders.[4] Over the last decade biopharmaceutical market is the fastest growing segment in the pharmaceutical organizations. After post-recession period vigorous advancement has been seen in this area. It has been reported that approximately 40% of total pharmaceutical RD investment is occupied by biopharmaceutical products amongst which, monoclonal antibodies and product produced by recombinant DNA method are the most prevalent one.[5,6] Proteins with different amino acid sequences are the primary structure of such products. For determining the biological activity of a protein it is necessary to study its three-dimensional structure. The structure of protein is generally divided into four categories i.e. primary, secondary, tertiary and quaternary (fig. 1). The primary structure is the sequence of amino acid residues which folds and stabilized by the formation of hydrogen bonds with subsequent molecules in the polypeptide chain to produce an  ÃƒÅ½Ã‚ ± helix,  which is a spiral, rod-like st ructure, or a  ÃƒÅ½Ã‚ ² sheet,  a planar structure. This structure resembles to the secondary structure of proteins. The tertiary structure is a three-dimensional arrangement which gives an overall conformation of a polypeptide chain. Through hydrophobic interactions between the non-polar side chains and disulfide bonds, this tertiary structure is stabilized. A quaternary or multimeric protein contains two or more polypeptide chains, held together by non-covalent bonds.[7] fig 1. Structure of protein. Because of their unique physicochemical characteristic it is very hard and challenging to formulate biopharmaceuticals as products with therapeutic effects and storage characteristics. Meanwhile their formulation is in many ways different from conventional low-molecular drug formulation. Despite of such facts biopharmaceuticals gains lots of attention in the modern era of drug formulation. In the recent reviews it has been discussed that around 400 biotechnology-based medicinal and therapeutic agents are either registered or in the clinical trials are reviewed by the regulatory bodies. These agents are helpful in treating many life threatening diseases some of them are cancer, infectious diseases, autoimmune diseases, and AIDS/HIV. Some of the agents which are already in the market are monoclonal antibodies, recombinant hormones, cytokines, vaccines, recombinant blood factor, and therapeutic enzymes.[5] Discussion Biopharmaceutical market In 1970, discovery of recombinant DNA technology and monoclonal antibodies lead to initiate the development of biopharmaceutical industries. A substantial growth from $8 billion in 1992 to $149 billion in 2010 quenched the thirst of investors towards the biopharmaceutical industry. It is expected to reach $239 billion by 2015 with a growth rate of 9.9% annually. There are more than 400 Biotech drugs and vaccines are scrutinized under clinical stage, targeting more than 200 diseases. Meanwhile a large number of the population is now taking benefits from a number of biotechnological innovations like recombinant protein-based products e.g. monoclonal antibodies and some large molecule prescription drugs, which include hormones and vaccines. Table 1 illustrates some of the leading biopharmaceutical therapy classes by size worldwide in 2002. In 2008 approximately 39%, among the top 10 drugs sold globally, are biopharmaceuticals and is expected to rise to 79% of the top 10 drug sales by 20 14.[8] Table.1: Leading biopharmaceutical therapy classes by size worldwide 2002. Source: IMS MIDAS December 2002. However after the post recession period, fundings over health care and other sector is reduced which impede the growth rate of pharmaceutical industries up to significant extent. Although biopharmaceutical global sales thrive to attain high numbers in the global health sector. Biotechnological based products have generated $229 billion revenue in 2012 with an annual growth rate of 10.4%. Meanwhile the major focus of pharmaceutical organizations is on biopharmaceutical vs. Small molecule drugs which enables to allocate high funding towards this area. This may be due to very less generic biosimilar products available in the market. In year 2009 there are total 18 biopharmaceutical products are approved by US FDA which is higher than the previous years i.e. 11 in 2008 and 10 in 2007. In a report of Battelle Technology Partnership Practice, it was estimated that the overall impact of biopharmaceutical sector on the US economy is $917 billion. These companies are making alliances with oth er essential services such as computing and information, clinical trial and regulatory support services, technologies, manufacturing and equipment, and transportation and logistics providers.[9-11] Types of Biopharmaceuticals Cytokines Cytokines are a diverse group of non-antibody intercellular signalling regulatory proteins i.e. glycoprotein and low molecular weight peptides produced in very little amount inside the body. They function as a mediator for communication between various cells and induce certain response by binding to specific cell surface receptors which results in triggering various intracellular signal transduction mechanism. There are over 80 sub class of cytokines have been found. Some of these are categorized in table 2. They play an important role in coordinating embryonic development, cell growth and maturation, wound repair and healing, the immune response including acute phase reactions and septic shock, and new blood vessel formation. Cancer is among the major class of disease which is thoroughly scrutinized by the researchers with an emphasis on cytokines. However cytokines also play a vital role in mediating signalling response to systemic inflammation which tends to regulate specific neur onal network to induce sickness. Some animal studies reveal the role of cytokines in situations characterized by abnormal sleep, with emphasis on the pathogenesis of symptoms and consequences of OSAS (Obstructive sleep apnoea syndrome). Cytokines interact with specific cells via (1) intracrine, in which both cytokine and receptor remain within the cell (rare); (2) autocrine, where a cytokine acts on the receptors of the same cell it is produced; and (3) paracrine, where the cytokine from one cell type interacts with receptors on other cell types.[12-16] Table 2: categorization of cytokines. There are various cytokines products available in the market and some of them are reviewed under the clinical phase for example Interleukin-2 (IL-2) aldesleukin (Proleukin), for treating renal cell carcinoma is approved by FDA. IL-1 blocker, anakinra (Kineret) and rilonacept (Arcalyst) are used for the treatment of rheumatoid arthritis and cryopyrin-associated periodic syndromes respectively.[1] Enzymes Enzymes are complex molecules produced by living cells. They increase the rate of chemical reaction without even showing their own effect in the process and hence act as a catalyst in living organisms.[17] Because of their reaction specificity, catalytic efficiency and ability to operate under mild condition of temperature and hydrogen ion concentration they are preferred as a novel class of therapeutic agents. Despite of their therapeutic role enzyme endures significant importance as a replacement therapy in many genetic disorders. However there are some disadvantages as well associated with their use such as, their parental administration required extensive purification to remove contaminants. They are also very costly to prepare and due to their large molecular structure they have limited distribution in the body. As they are proteins hence when administered inside the body act as antigen to the host cell.[18,19] Enzymes are categorized under six major classes i.e transferases, lysases, hydrolases, isomerases, ligases, and oxidoreductases. The potential utility of enzyme as pharmaceutical was noted many decades ago. However most of the enzyme therapies are used to treat functional defects. Activase ® (alteplase; recombinant human tissue plasminogen activator), is the first recombinant enzyme drug which was approved by the Food and Drug Administration in 1987. Pulmozyme ® (Dornase alpha), a recombinant DNAse I that digests DNA in the mucous secretions in lungs, used to treat cystic fibrosis. Adagen ® (pegadamase bovine), is the first marketed product as enzyme therapy for the treatment of SCID (severe combined immunodeficiency disease).[20] Hormones Hormone is characterized as an important group of regulatory molecule which is synthesized in an organ or in tissue and then secreted into circulatory system where it affects respective organs whose cell bears an appropriate receptors. They are chemical messengers either small or a large macromolecule and are fairly defined as endocrine hormones. Approximately all endocrine hormones possess therapeutic importance and hence subsequently used by the researchers e.g. insulin(Insugen ®, Humulin ®, Novolin ®), human growth hormone (Ascellacrin ®, Crescormon ®), glucagon, and the gonadotrophins.[1] Antibodies: Antibodies or immunoglobulin are proteins produced, as an immune response, through white blood cells when a foreign particle or antigen intrudes inside the body. There are five classes of immunoglobulin IgE, IgM, IgG, IgD, and IgA. Amongst them IgG is the most common as a biopharmaceutical agents. A more specified term i.e. monoclonal antibodies (mAb  or  moAb) are the novel class compounds that are first developed in mid 1970s by kohler and Milstein, who successfully fused immortal cells with antibody- producing B lymphocytes. This fusion results in a hybrid which is stable, cancerous, antibody- producing cells. These are referred as hybridoma cells which unveil great source of monoclonal antibody. mAb identify antigens on a particular foreign body very specifically. mAbs are categorized under four groups according to their source: murine (derived solely from mice), chimeric (mixture of murine and human sequences), humanised (contain over 90% human sequences) and fully human.[8, 17] In 1986, Murobmonab (OKT3), a murine antibody, is the first monoclonal antibody tested as a therapeutic in humans. However it fails to produce a substantial response in the transplantation rejection patients because of production of anti-murine antibody.[20] Monoclonal antibodies are the fastest growing therapeutic class in the field of biopharmaceutical market. The market of monoclonal antibodies crosses the mark of $30 billion in 2011. Infliximab (Remicade) is the top selling monoclonal antibody in 2002 which was developed by Centocor and is marketed by Centocor and Schering-Plough for the treatment of rheumatoid arthritis (RA) and Crohns disease. Rituximab (Rituxan), developed by Genentech and IDEC and marketed by Genentech, IDEC and Roche, for the treatment of non-Hodgkins lymphoma, is the second largest selling monoclonal antibody.[21] Vaccines: Vaccines are antigenic proteins which are either partial or modified form of bacteria, viruses and toxins which causes certain diseases against which vaccine protects. The antigenic property of vaccines is altered from its original form by certain processes such as utilizing attenuated viruses, inactivated viruses, part of a virus or bacteria and toxin produced by bacteria; hence they lack ability to cause disease although, endures ability to produce an immune response.[22] Vaccines are the only known prophylactic approach which are commonly available to cure many infective diseases. Vaccines cover the global market share of $ 3 billion annually. Government health agencies run different immunization programs which alleviate the risk of many infective disorders. However, there are approximately 15 million people die every year from certain infectious diseases that can be cured by vaccination process. Pharmaceutical and biopharmaceutical industries seek great potential in this area but the use is limited because of their high production cost, delivery and distribution problems. Vaccines may contain animal derived products such as Bovine serum albumin or fetal calf serum or human derived product for example using cell lines of human tissues. However in recent years transgenic and recombinant plants are also utilized for the production of vaccines.[12,23,24] There are different vaccines available in the market for many infectious diseases such as poliomyelitis, cholera, diphtheria, tetanus, hepatitis B, hepatitis A, measles, meningitis etc. For hepatitis B virus some examples are Baraclude (Entecavir ®), Adefovir dipivoxil (Hepsera ®), Lamivudine (Epivir ®-HBV, 3TC), Alfa Interferon (Intron ® A, Infergen ®, Roferon ®).[1,25] Antisense drugs: Antisense compounds are non-coding strand of messenger RNA(mRNA), which hybridize with mRNA and inactivates the ability of genes to produce the protein for which it holds the recipe.[26] They do not alter human gene causing variation in human genetic information. It was first developed in 1978 using a string of DNA nucleotide which binds with messenger RNA and block its function. These drugs are designed to treat a wide range of diseases such inflammatory, infectious, cancer and cardiovascular diseases. Fomiversen was the first antisense drug approved in 1998 for the treatment of cytomegalovirus retinits in AIDS patients. These are categorized under three sub-classes i.e. antisense oligonucleotides(ASONs), ribozymes and RNA interference(RNAi). Affinitak, manufactured by ISIS pharmaceuticals and Eli Lilly, is used for the treatment of non-small-cell lung carcinoma(NSCLC). There are certain antisense compound are under review by health agencies for their therapeutic efficacy towards ma ny anomalies[27,28] Peptide therapeutics: Peptides are polymers having one or two amino acids linked with amides and are chemically synthesized by using liquid phase or solid phase synthesis. Their chemical synthesis is preferred over biosynthetic approach because it facilitates the conjugation or incorporation of small molecules and non-natural amino acids. This approach reveals the potential of such molecules as cytotoxic agents for antitumor therapy. Peptides with non-natural opens up the possibility for greater chemical diversity, analogous to small-molecule medicinal chemistry approaches for developing high-af ¬Ã‚ nity, highspeci ¬Ã‚ city molecular recognition. Cationic antimicrobial peptides (CAMPs) and peptidoglycan recognition proteins (PGRPs)are developed from the effectors of innate immune response in eukaryotes during their defense mechanism. However there are not many products of peptides found in the market but researchers are trying to develop some therapeutic peptides and proteins with significant effect towards certain diseases. Nesiritide (Natrecor, Noratak) is produced by Johnson Johnson2001, Teriparatide (Forteo) is developed and marketed by Lily in 2002 Enfuvirtide (Fuzeon) is manufactured by Trimeris 2003.[29-31] Challenges associated with biopharmaceutical products: Biopharmaceutical products such as monoclonal antibodies, vaccines, certain hormones, and cell therapies are rewarded as some of the most promising innovation in the field of medicine and health. However there are certain risk and challenges associated with such products which hamper their performance. One of the major challenges is the purification of proteins although it can be achieved by various processes but still purification of such compound is very critical hence requires a lot of attention during manufacturing. Next generation pharmaceutical.[32] However the whole process is carried out under two phases i.e. upstream and downstream regulation. Immunogenicity associated with some of these proteins is also a major concern for biopharmaceutical agents. A repeated injection of human protein may affect the immune tolerance towards self- antigen, leading to humoral response.[33]   Biopharmaceutical products require greater attention, process level as well as monitory level, in the development phase of the drug discovery process it requires approximately $200 million to develop a biopharmaceutical product hence the risk associated with their failure during development stage is increased. Apart from purification and immunogenicity some other issues also make some impact during their development such as government regulations which influence the cost of such products. As discussed earlier it takes a large amount of money to develop such agents hence companies also compensate their development cost and earn profits from their products, ones marketed, which exponentially increases the cost of the drugs. Last and one of the most important risk associated with such products is the introduction of biosimilar products. Biopharmaceutical market is growing very fast, the initial compounds of the first generation are now coming to an end. The expiry of the patents opens the market for generic products which not only influence the established market of some very popular brands, it also forms a milieu of competition to sell the products at cheaper rates which is compensated by their quality.[34] Conclusion Biopharmaceutical products are one amongst the novel class of therapeutic compounds. These are medical agents obtained from biological sources and some special one are manufactured by biotechnological means. They are cellular products, therapeutic proteins, vaccines, gene therapy products and plasma blood product derivatives. Erythropoietins, insulins, and monoclonal antibodies, are some of the leading biopharmaceutical products available in the market hence biopharmaceutical companies are now focusing on their use in long-term conditions such as cardiovascular disease, diabetes and asthma. The blockbuster sales of some existing biopharmaceutical products accompanied by the tremendous innovation and a plethora of pipeline products demonstrate the vigorous growth in the biopharmaceutical market in upcoming years. This significant growth is supported by some of the key segments of the field like monoclonal antibody and vaccines. In addition approaches like gene therapy and peptide ther apeutics holds enormous potential for some life threatening anomalies and the combined approach of proteomics, genomics and biotechnology is predicted to empower the most part of the healthcare sector in the upcoming days.